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Web Hosting - Europe

Europe
  • The Web Hosting market in Europe is anticipated to witness robust growth in the coming years.
  • According to projections, the revenue of this market is expected to reach US$62.79bn by 2025.
  • Furthermore, it is estimated that the market will experience a steady annual growth rate of 16.19% from 2025 to 2029, resulting in a market volume of US$114.44bn by the end of 2029.
  • When it comes to the average Spend per Employee in the Web Hosting market, it is forecasted to reach US$149.71 in 2025.
  • This metric provides valuable insights into the productivity and efficiency of the companies operating in this sector.
  • In terms of global comparisons, United States is expected to generate the highest revenue in the Web Hosting market.
  • With a projected revenue of US$69.68bn in 2025, United States will maintain its leading position in this market.
  • These figures not only highlight the significant growth potential of the Web Hosting market in Europe but also emphasize the dominance of the United States in this particular industry segment.
  • In Europe, Germany leads the web hosting market with a strong focus on data security and reliability.

Definition :
The Web Hosting market includes all types of internet hosting services that allow companies or individuals to provide access to their web page via the World Wide Web. Services such as shared hosting, dedicated hosting, virtual private server hosting, and internet connectivity are provided on a server that is owned or leased by the client. Web hosts can also provide physical space that the server occupies and manages, which is also referred to as colocation hosting. Other managed services such as managed infrastructures and managed data centers are excluded from this analysis.

Additional Information:

The Web Hosting market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include Amazon Web Services, Google, and GoDaddy.

For more information on the data displayed, use the info button right next to the boxes.

In-Scope
  • Shared hosting, such as HostGator, GoDaddy, and DreamHost
  • Dedicated hosting, such as SiteGround, InMotion Hosting, and Hostwinds
  • Virtual private server hosting, such as Liquid Web and OVHcloud
  • Colocation hosting, such as Equinix, Cologix, and Digital Realty
Out-Of-Scope
  • Website development, such as Squarespace, Wordpress, and Shopify
  • Search engine optimization, such as Searchmetrics, BrightEdge, and HubSpot
  • Content creation, such as ClearVoice, Upwork, and Contently
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IT Outsourcing: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Market Insights

    2016
    2017
    2018
    2019
    2020
    2021
    2022
    2023
    2024
    2025
    2026
    2027
    2028
    Gartner1,358.441,389.721,529.241,709.4
    Statista1,093.641,133.81,207.961,180.361,152.841,311.041,368.281,5071,647.321,762.281,884.642,005.842,104.68

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Apr 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Web Hosting market in Europe has been growing steadily in recent years, driven by a number of factors such as the increasing number of businesses going online and the rise of cloud computing.

    Customer preferences:
    In general, European customers are looking for reliable, secure and cost-effective web hosting solutions. They also value good customer support and easy-to-use interfaces. Many businesses are opting for cloud-based hosting solutions, as they offer greater flexibility and scalability than traditional hosting methods. Additionally, there is a growing trend towards environmentally-friendly hosting solutions, with many customers looking for providers that use renewable energy sources.

    Trends in the market:
    The Web Hosting market in Europe is highly competitive, with a large number of providers offering a wide range of services. In general, the market is moving towards more specialized hosting solutions, with providers offering tailored packages for specific industries or applications. For example, there has been a rise in hosting solutions for e-commerce businesses, which require high levels of security and fast loading times. Additionally, there has been a trend towards managed hosting solutions, where the provider takes care of all aspects of the hosting service, including maintenance and security.

    Local special circumstances:
    Each European country has its own unique market for web hosting, with different customer preferences and local regulations. For example, in Germany, there is a strong focus on data privacy and security, which has led to the development of specialized hosting solutions that comply with strict data protection laws. In the UK, there is a large market for small and medium-sized businesses, which has led to a focus on affordable and easy-to-use hosting solutions. In Eastern Europe, there is a growing demand for cloud-based hosting solutions, which offer greater flexibility and scalability than traditional hosting methods.

    Underlying macroeconomic factors:
    The growth of the Web Hosting market in Europe is closely linked to broader macroeconomic factors, such as the increasing digitization of the economy and the rise of cloud computing. Additionally, the increasing number of businesses going online is driving demand for web hosting solutions, as companies seek to establish an online presence and reach new customers. The ongoing COVID-19 pandemic has also accelerated the shift towards online business, as more and more consumers turn to online shopping and remote working. Overall, the Web Hosting market in Europe is expected to continue growing in the coming years, driven by these underlying macroeconomic factors and changing customer preferences.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Apr 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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    IT services - Statistics & Facts

    Unseen yet omnipresent, Information Technology (IT) services are the invisible gears driving modern organizations. These services support business operations and digital transformation through outsourcing, managed services, security, data management, and cloud computing. By leveraging these services, companies enhance efficiency, reduce costs, and gain competitive advantages in a digital marketplace. Prominent cloud providers worldwide include Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. In the managed services sector, Oracle, Accenture, and IBM are among the largest providers globally.
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