Public Cloud - Europe

Europe

Revenue in the Public Cloud market in Europe is projected to reach US$181.40bn in 2024.
Software as a Service dominates the market in Europe with a projected market volume of US$79.48bn in 2024.
Revenue in Europe is expected to show an annual growth rate (CAGR 2024-2029) of 17.90%, resulting in a market volume of US$413.20bn by 2029.
In a global comparison, most revenue will be generated the United States (US$388.50bn in 2024).
As European countries increasingly prioritize data sovereignty, the demand for localized public cloud solutions is rapidly evolving among businesses in the region.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud Market in Europe is seeing steady growth, driven by factors such as increasing adoption of digital technologies, growing awareness of the benefits of online services, and the convenience offered by cloud solutions. The market's average growth rate is influenced by factors such as competition among sub-markets and changing consumer demands.

Customer preferences: The digital transformation of businesses has led to an increased demand for public cloud services in Europe. This is driven by the need for flexible and scalable solutions that can support remote work and collaboration. Additionally, there is a growing preference for cloud-based applications and services that offer ease of access, cost-effectiveness, and enhanced security. As a result, there has been a significant increase in the adoption of public cloud services across various industries, including healthcare, finance, and retail. This trend is expected to continue as businesses prioritize agility and efficiency in a rapidly evolving market.

Trends in the market: In Europe, the Public Cloud market is experiencing a surge in demand for hybrid cloud solutions, with enterprises opting for a mix of both private and public cloud services. This trend is driven by the need for increased flexibility and scalability, as well as cost-effectiveness. Additionally, there is a growing focus on data security, leading to a rise in demand for cloud services that comply with strict regulations like GDPR. These trends are significant as they highlight the evolving needs of businesses and the increasing use of cloud technology in various industries. For industry stakeholders, it is crucial to stay updated and adapt to these trends to remain competitive in the market. Failure to do so could result in missed opportunities and potential loss of business.

Local special circumstances: In Europe, the Public Cloud Market is heavily influenced by the region's strong data privacy laws and regulations, such as GDPR. This has led to a greater emphasis on data security and compliance in the adoption of cloud services. Additionally, cultural factors, such as a preference for local providers and concerns over data sovereignty, have also shaped the market. In countries like Germany and France, there is a growing demand for private cloud solutions, while in the UK, the market is more open to public cloud offerings. Furthermore, the European market is highly fragmented, with each country having its own unique market conditions and preferences, making it a challenging market for providers to navigate.

Underlying macroeconomic factors: In Europe, the Public Cloud Market is heavily impacted by macroeconomic factors such as economic growth, regulatory environment, and investment in digital infrastructure. Countries with strong economic growth and supportive regulatory frameworks are experiencing higher adoption rates of public cloud services, while those with economic challenges and restrictive regulations are facing slower growth. Furthermore, the increasing digitization of businesses and the growing demand for cost-effective and efficient IT solutions are fueling the growth of the public cloud market in Europe. Additionally, the ongoing global shift towards remote work and the need for scalable and secure data storage solutions are also contributing to the market's expansion.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.