Web Hosting - EMEA | Statista Market Forecast

Revenue in the Web Hosting market is projected to reach US$57.48bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.21%, resulting in a market volume of US$127.20bn by 2029.
The average Spend per Employee in the Web Hosting market is projected to reach US$54.89 in 2024.
In global comparison, most revenue will be generated United States (US$58.30bn in 2024).

Definition :
The Web Hosting market includes all types of internet hosting services that allow companies or individuals to provide access to their web page via the World Wide Web. Services such as shared hosting, dedicated hosting, virtual private server hosting, and internet connectivity are provided on a server that is owned or leased by the client. Web hosts can also provide physical space that the server occupies and manages, which is also referred to as colocation hosting. Other managed services such as managed infrastructures and managed data centers are excluded from this analysis.

Additional Information:

The Web Hosting market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include Amazon Web Services, Google, and GoDaddy.

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Shared hosting, such as HostGator, GoDaddy, and DreamHost
Dedicated hosting, such as SiteGround, InMotion Hosting, and Hostwinds
Virtual private server hosting, such as Liquid Web and OVHcloud
Colocation hosting, such as Equinix, Cologix, and Digital Realty

Website development, such as Squarespace, Wordpress, and Shopify
Search engine optimization, such as Searchmetrics, BrightEdge, and HubSpot
Content creation, such as ClearVoice, Upwork, and Contently

The Web Hosting market in EMEA is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in the EMEA region are increasingly looking for reliable and secure web hosting solutions to support their online presence. With the growing importance of digitalization and e-commerce, businesses and individuals are seeking hosting providers that can offer high uptime, fast loading speeds, and robust security features. Additionally, there is a rising demand for scalable hosting solutions that can accommodate the growing needs of businesses as they expand.

Trends in the market: One of the key trends in the EMEA Web Hosting market is the increasing adoption of cloud hosting services. Cloud hosting offers numerous benefits such as flexibility, scalability, and cost-effectiveness, making it an attractive option for businesses of all sizes. This trend is driven by the need for businesses to have access to on-demand resources and the ability to easily scale their infrastructure as their needs evolve. Furthermore, the migration to cloud hosting is also fueled by the growing popularity of Software-as-a-Service (SaaS) applications, which require reliable and scalable hosting environments. Another trend in the EMEA Web Hosting market is the rise of managed hosting services. Managed hosting providers offer a range of services including server management, security monitoring, and technical support, allowing businesses to focus on their core activities without having to worry about the complexities of managing their hosting infrastructure. This trend is driven by the increasing complexity of web hosting technologies and the need for businesses to have access to specialized expertise.

Local special circumstances: The EMEA region is characterized by its diverse market landscape, with different countries having their own unique set of circumstances. For example, in Western European countries such as Germany and the United Kingdom, there is a strong emphasis on data privacy and security. This has led to the development of hosting solutions that comply with strict data protection regulations, such as the General Data Protection Regulation (GDPR). On the other hand, in emerging markets in Eastern Europe and the Middle East, there is a growing demand for affordable hosting solutions that can support the digital transformation efforts of businesses in these regions.

Underlying macroeconomic factors: The growth of the Web Hosting market in EMEA is also influenced by several macroeconomic factors. The increasing internet penetration and smartphone adoption rates in the region are driving the demand for online services, which in turn fuels the need for web hosting solutions. Additionally, the rise of e-commerce and the growth of the digital economy are creating new opportunities for businesses to establish an online presence, further driving the demand for web hosting services. In conclusion, the Web Hosting market in EMEA is experiencing growth and development due to customer preferences for reliable and secure hosting solutions, the adoption of cloud hosting and managed hosting services, local special circumstances in different countries, and underlying macroeconomic factors such as internet penetration and the growth of the digital economy. This market is expected to continue to evolve as businesses in the region increasingly rely on web hosting services to support their online activities.

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Unseen yet omnipresent, Information Technology (IT) services are the invisible gears driving modern organizations. These services support business operations and digital transformation through outsourcing, managed services, security, data management, and cloud computing. By leveraging these services, companies enhance efficiency, reduce costs, and gain competitive advantages in a digital marketplace. Prominent cloud providers worldwide include Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. In the managed services sector, Oracle, Accenture, and IBM are among the largest providers globally.