Business Process Outsourcing - Tunisia

Tunisia

Revenue in the Business Process Outsourcing market is projected to reach US$16.83m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.76%, resulting in a market volume of US$20.24m by 2029.
The average Spend per Employee in the Business Process Outsourcing market is projected to reach US$3.87 in 2024.
In global comparison, most revenue will be generated in the United States (US$146.30bn in 2024).

Key regions: United Kingdom, United States, Brazil, Japan, Netherlands

Market

Region

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Currency

Analyst Opinion

The Business Process Outsourcing market in Tunisia has been experiencing steady growth in recent years.

Customer preferences: One of the main reasons for the growth in the Business Process Outsourcing market in Tunisia is the country's highly educated and multilingual workforce. Tunisian workers are able to speak a variety of languages, including French, English, and Arabic, which makes them an attractive option for companies looking to outsource their business processes. Additionally, Tunisia has a favorable time zone, which allows companies in Europe to work with Tunisian BPO providers during their normal business hours.

Trends in the market: One of the key trends in the Business Process Outsourcing market in Tunisia is the increasing focus on digital transformation. As companies around the world look to automate their business processes and move their operations online, BPO providers in Tunisia are adapting to meet this demand. This has led to an increase in the number of BPO providers offering services such as data entry, data processing, and customer support via digital channels.Another trend in the market is the growing demand for BPO services in the healthcare industry. With the COVID-19 pandemic highlighting the need for more efficient and effective healthcare systems, BPO providers in Tunisia are well-positioned to offer services such as medical billing and coding, patient scheduling, and telemedicine support.

Local special circumstances: One of the unique aspects of the Business Process Outsourcing market in Tunisia is the government's support of the industry. The Tunisian government has been actively promoting the country as a destination for outsourcing services, and has implemented policies and incentives to support the growth of the industry. For example, the government has established free trade zones where BPO providers can operate with reduced taxes and streamlined regulations.

Underlying macroeconomic factors: The growth of the Business Process Outsourcing market in Tunisia can also be attributed to the country's stable political and economic environment. Since the 2011 revolution, Tunisia has made significant progress in terms of political stability and economic growth. This has helped to attract foreign investment and create a favorable environment for businesses to operate in.In conclusion, the Business Process Outsourcing market in Tunisia is experiencing growth due to the country's highly educated and multilingual workforce, favorable time zone, focus on digital transformation, growing demand in the healthcare industry, government support of the industry, and stable political and economic environment.

Methodology

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.