Business Process Outsourcing - Morocco

Morocco

Revenue in the Business Process Outsourcing market is projected to reach US$254.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.35%, resulting in a market volume of US$330.70m by 2029.
The average Spend per Employee in the Business Process Outsourcing market is projected to reach US$19.78 in 2024.
In global comparison, most revenue will be generated in the United States (US$146.30bn in 2024).

Key regions: United Kingdom, United States, Brazil, Japan, Netherlands

Market

Region

Region comparison

Currency

Analyst Opinion

The Business Process Outsourcing market in Morocco has been developing at a steady pace in recent years.

Customer preferences: Morocco has emerged as a popular destination for Business Process Outsourcing due to its strategic location, multilingual workforce, and favorable business environment. The country's proximity to Europe, Africa, and the Middle East makes it an ideal location for companies looking to expand their operations in these regions. Additionally, Morocco's workforce is highly skilled and multilingual, with proficiency in French, Arabic, and English, among other languages. This has made it an attractive destination for companies looking to outsource their customer service, technical support, and back-office operations.

Trends in the market: One of the key trends in the Business Process Outsourcing market in Morocco is the growing demand for digital services. With the rise of e-commerce and digitalization, companies are increasingly looking to outsource their digital marketing, social media management, and other digital services to specialized service providers in Morocco. Another trend in the market is the increasing focus on quality and value-added services. As the market becomes more competitive, service providers are looking to differentiate themselves by offering high-quality services at competitive prices. This has led to a focus on innovation, process improvement, and the adoption of new technologies such as artificial intelligence and automation.

Local special circumstances: Morocco's business environment is highly conducive to outsourcing, with a stable political climate, favorable tax policies, and a strong legal framework. Additionally, the country has made significant investments in infrastructure, including the development of industrial parks and the expansion of its telecommunications network. This has created a favorable environment for Business Process Outsourcing companies to set up operations in the country.

Underlying macroeconomic factors: Morocco's economy has been growing steadily in recent years, with a focus on diversification and modernization. The government has implemented a number of reforms aimed at improving the business environment, including streamlining the regulatory framework and reducing bureaucracy. Additionally, the country has made significant investments in education and workforce development, which has resulted in a highly skilled and motivated workforce. These factors have contributed to the growth of the Business Process Outsourcing market in Morocco, and are likely to continue to drive growth in the future.

Methodology

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.