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Tablets - Brazil

Brazil
  • Revenue in the Tablets market is projected to reach US$1.30bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.85%, resulting in a market volume of US$1.45bn by 2028.
  • In global comparison, most revenue will be generated United States (US$9.7bn in 2024).

Definition:

Tablets are portable computing devices that are larger than a smartphone but smaller than a laptop. They typically feature a touchscreen display, with some models also including a physical keyboard or a stylus pen for input. Tablets run on operating systems similar to those used in smartphones and offer a range of features, such as web browsing, email, social media, entertainment, and productivity apps. They also often have a front and rear-facing camera, making them suitable for video calls and taking photos or videos.

Additional Information:

The market comprises revenue, revenue change, and brand shares. Figures are generated through both online and offline sales channels and include spending by consumers (B2C) and enterprises (B2B). Key players in the market are companies like Apple, Samsung, and Amazon. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • Tablet computers, such as Apple iPad and Samsung Galaxy Tab
  • Detachable tablets, such as Microsoft Surface Pro and HP Spectre x2
  • Media tablets, such as Amazon Fire HD and Lenovo Tab M Series
  • Mini tablets, such as Apple iPad mini and Samsung Galaxy Tab A 8.0

Out-Of-Scope

  • Laptops, such as Apple MacBook Air and Dell XPS
  • Smartphones, such as Apple iPhone and Google Pixel
  • Desktop PCs, such as Dell OptiPlex 5090 and HP Pavilion Desktop
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Devices - Market data analysis & forecasts

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The trend to use mobile devices to establish a higher flexibility is shaping the PC market in business and private environments. This development is especially forced in during the impact of COVID-19, when working from home is daily business for many people. Companies will adapt to home office policies more and more. Therefore, they invest in new, often mobile, equipment which drives the market and especially innovative mobile products. Nevertheless, the laptop market in particular is benefiting from this trend.

    Global Comparison

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage: The data includes business spending (B2B), consumer spending (B2C), and government spending (B2G). The revenue is allocated to the country in which the money is spent at the manufacturer price level (excluding VAT). Modeling approach: Modeling is carried out by implementing a top-down approach with a bottom-up validation. By applying advanced statistical methods, forecasts are made based on historical developments, current trends, and key market indicators. The main drivers are the GDP, the level of digitization, and consumer attitudes toward device usage (e.g., “bring-your-own-device culture:” the use of personal devices for work purposes). The data is modeled in USD using current exchange rates; for the conversion of data from/into local currencies, real exchange rates are used. Further information: Updates are made twice a year if market dynamics change. COVID-19 is considered using country-specific factors.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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