Public Cloud - Brazil

Brazil

Revenue in the Public Cloud market is projected to reach US$7,991.00m in 2024.
Software as a Service dominates the market with a projected market volume of US$2,536.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.84%, resulting in a market volume of US$18,940.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$72.94 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Brazil has been experiencing significant growth in recent years, driven by customer preferences for scalable and cost-effective solutions, as well as local special circumstances and underlying macroeconomic factors. Customer preferences in Brazil have been shifting towards Public Cloud solutions due to their scalability and cost-effectiveness. Businesses in Brazil are increasingly looking for flexible and scalable IT infrastructure solutions that can adapt to their changing needs. Public Cloud providers offer a wide range of services and resources that can be easily scaled up or down, allowing businesses to pay only for the resources they need. This flexibility and cost-effectiveness have made Public Cloud solutions highly attractive to businesses in Brazil. In addition to customer preferences, there are several trends in the Public Cloud market in Brazil that are driving its growth. One of the key trends is the increasing adoption of Software-as-a-Service (SaaS) solutions. SaaS allows businesses to access software applications over the internet, eliminating the need for expensive on-premises infrastructure and software licenses. This trend is particularly strong in Brazil, where businesses are looking to reduce their IT costs and streamline their operations. Another trend in the Public Cloud market in Brazil is the growing demand for hybrid cloud solutions. Hybrid cloud combines the benefits of Public Cloud and private infrastructure, allowing businesses to leverage the scalability and cost-effectiveness of the Public Cloud while maintaining control over their sensitive data. This trend is driven by the need for data security and compliance, as well as the desire to optimize IT infrastructure costs. Local special circumstances also play a role in the development of the Public Cloud market in Brazil. The country has a large and growing population of internet users, which creates a strong demand for online services and applications. This has led to increased investments in data centers and cloud infrastructure in Brazil, as Public Cloud providers strive to meet the growing demand for their services. Furthermore, Brazil's government has been actively promoting the adoption of cloud computing in the country. The government has launched initiatives to incentivize the use of cloud services by businesses and has implemented regulations to ensure data security and privacy. These efforts have created a favorable environment for the growth of the Public Cloud market in Brazil. Underlying macroeconomic factors also contribute to the development of the Public Cloud market in Brazil. The country has been experiencing economic growth and increasing digitalization, which have led to higher demand for cloud services. Additionally, the COVID-19 pandemic has accelerated the adoption of cloud solutions as businesses seek to enable remote work and ensure business continuity. In conclusion, the Public Cloud market in Brazil is experiencing significant growth due to customer preferences for scalable and cost-effective solutions, as well as local special circumstances and underlying macroeconomic factors. The increasing adoption of SaaS solutions, the demand for hybrid cloud solutions, and the government's promotion of cloud computing are driving the growth of the market. Furthermore, Brazil's growing population of internet users and the country's economic growth and digitalization contribute to the development of the Public Cloud market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.