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PCs - Brazil

Brazil
  • Revenue in the PCs market is projected to reach US$5.99bn in 2024.
  • Laptops dominates the market with a projected market volume of US$3.10bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.66%, resulting in a market volume of US$6.66bn by 2028.
  • In global comparison, most revenue will be generated China (US$40.14bn in 2024).

Definition:

The PC market refers to the devices that are used to perform a variety of computing functions, including data processing and communication. Examples include tablets, laptops, and desktop PCs. These devices typically consist of hardware components, such as processors, memory, and storage, as well as software components that enable the device to run specific applications or perform certain tasks. Computing devices are used in a wide range of settings, from personal use to business and scientific applications. The technology driving computing devices continues to evolve, with innovations in areas such as processing power, battery life, and connectivity.

Structure:

The PC market can be broken down into several product categories:

  • Tablets: These are portable computing devices with a touch screen interface, offering a range of capabilities beyond basic computing, including internet access, multimedia capabilities, and wearable technology.
  • Laptops: These are portable computing devices that offer a range of capabilities beyond basic computing, including internet access, multimedia capabilities, and wearable technology.
  • Desktop PCs: These are traditional computing devices that are typically larger and more powerful than laptops or tablets, offering a range of capabilities beyond basic computing, including internet access, multimedia capabilities, and wearable technology.

Additional Information:

The market comprises revenue and revenue change. Figures are generated through both online and offline sales channels and include spending by consumers (B2C) and enterprises (B2B). Key players in the market are companies like Apple, HP, Dell, Lenovo, and ASUS. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, please use the info button right next to the boxes.

In-Scope

  • Desktop PCs, such as Dell OptiPlex 5090 and HP Pavilion Desktop
  • Laptops, such as Apple MacBook Pro and Dell XPS 13
  • All-in-one stations, such as Apple iMac and Microsoft Surface Studio
  • Tablets, such as Apple iPad and Samsung Galaxy Tab

Out-Of-Scope

  • Servers, such as Dell PowerEdge R640 and Lenovo ThinkSystem SR650
  • Storage units, such as Synology DiskStation DS220+ and QNAP TS-453D
  • Smartphones, such as Apple iPhone 13 and OnePlus 9 Pro
  • PC accessories, such as Logitech MX Master 3 and Corsair K95 RGB Platinum XT keyboard
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Devices - Market data analysis & forecasts

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The trend to use mobile devices to establish a higher flexibility is shaping the PC market in business and private environments. This development is especially forced in during the impact of COVID-19, when working from home is daily business for many people. Companies will adapt to home office policies more and more. Therefore, they invest in new, often mobile, equipment which drives the market and especially innovative mobile products. Nevertheless, the laptop market in particular is benefiting from this trend.

    Global Comparison

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage: The data includes business spending (B2B), consumer spending (B2C), and government spending (B2G). The revenue is allocated to the country in which the money is spent at the manufacturer price level (excluding VAT). Modeling approach: Modeling is carried out by implementing a top-down approach with a bottom-up validation. By applying advanced statistical methods, forecasts are made based on historical developments, current trends, and key market indicators. The main drivers are the GDP, the level of digitization, and consumer attitudes toward device usage (e.g., “bring-your-own-device culture:” the use of personal devices for work purposes). The data is modeled in USD using current exchange rates; for the conversion of data from/into local currencies, real exchange rates are used. Further information: Updates are made twice a year if market dynamics change. COVID-19 is considered using country-specific factors.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Computer components - statistics & facts

    A computer has several key features including a central processing unit (CPU), graphics processing unit (GPU), memory, and storage. Just like organs have specific roles in the body, each component in a computer has a unique function. The CPU is like the brain, directing operations, while the GPU is like the eyes, processing visual information. Beyond this, short-term memory helps store data that the CPU needs to access quickly, while storage acts as the computer’s long-term memory, holding files and programs for extended periods. With the optimum combination of components, computers are becoming ever more powerful and efficient.
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