Generative AI - Thailand

The Generative AI market in Thailand is experiencing extraordinary growth, driven by the rising adoption of digital technologies and increasing health awareness. The convenience of online health services is also a key factor impacting this growth rate.

Customer preferences: There has been a growing interest in Generative AI within the Artificial Intelligence market in Thailand as consumers seek personalized and efficient solutions. This trend is influenced by the country's culture of valuing convenience and efficiency. With the rise of digital platforms and services, there is a strong demand for AI-powered virtual assistants and chatbots to streamline daily tasks and facilitate communication. Additionally, the increasing use of social media and e-commerce platforms has led to a significant increase in data collection, creating opportunities for the use of Generative AI in targeted marketing and personalized recommendations.

Trends in the market: In Thailand, the Generative AI Market within the Artificial Intelligence Market is experiencing a surge in demand due to the increasing adoption of AI-powered solutions in various industries, such as healthcare, finance, and retail. This trend is expected to continue as companies seek to improve efficiency and streamline processes through the use of advanced technologies. Moreover, the government's support for the development of AI infrastructure and talent is further fueling the growth of this market. This presents opportunities for stakeholders to tap into the potential of this market and drive innovation in their respective industries.

Local special circumstances: In Thailand, the Generative AI Market within the Artificial Intelligence Market is experiencing rapid growth due to the country's strong government support for technology and innovation. Additionally, Thailand's unique cultural and geographical location allows for easy access to neighboring markets in Southeast Asia, providing opportunities for expansion and collaboration. Additionally, the country's favorable regulatory environment and low operating costs make it an attractive destination for companies looking to enter the Generative AI market. This has resulted in a thriving ecosystem of startups, accelerators, and research institutes that are driving innovation and growth in the market.

Underlying macroeconomic factors: The Generative AI Market within the Artificial Intelligence Market in Thailand is heavily influenced by macroeconomic factors such as technological advancements, government policies and investments in the AI industry. With Thailand's growing economy and increasing focus on digital transformation, there is a significant demand for innovative AI solutions across various sectors. Moreover, the rise of digitalization and automation in businesses has further propelled the adoption of Generative AI, making Thailand a key market for its growth. Additionally, the country's favorable regulatory environment and increasing investment in AI infrastructure have created a conducive market for the development and deployment of Generative AI technologies.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.