Skip to main content
  1. Market Insights
  2. Technology
  3. Artificial Intelligence

Generative AI - Thailand

Thailand
  • The market size in the Generative AI market is projected to reach US$179.50m in 2024.
  • The market size is expected to show an annual growth rate (CAGR 2024-2030) of 46.47%, resulting in a market volume of US$1.77bn by 2030.
  • In global comparison, the largest market size will be United States (US$11.66bn in 2024).

Definition:
Generative artificial intelligence (AI) is a field of artificial intelligence that focuses on creating models and systems capable of generating new content, such as images, videos, music, or text. By training on large datasets, generative AI models learn patterns and structures within the data to produce novel and realistic outputs that mimic the original data distribution. Using techniques like generative adversarial networks (GANs) or variational autoencoders (VAEs), generative AI has the potential to enhance creativity, enable data synthesis, and revolutionize various industries including art, entertainment, and content creation.

Additional Information:

The market comprises two key performance indicators: market sizes, and market sizes by industry. Market sizes are generated by the funding amount of Generative Artificial Intelligence companies. Key players of the market include companies such as Open AI, NVIDIA DeepL Learning and Google (Magenta, DeepDream).

For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • Applications of generative artificial intelligence to create new content, such as images, music, and text, which is indistinguishable from human-generated content.

Out-Of-Scope

  • Non-artificial intelligence applications of generative systems, such as procedural content generation in video games, which do not involve machine learning or creativity.
Artificial Intelligence: in-depth market analysis - Cover

Market Insights report

Artificial Intelligence: in-depth market analysis

Study Details

    Value

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Market Size

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Generative AI market in Thailand is experiencing extraordinary growth, driven by the rising adoption of digital technologies and increasing health awareness. The convenience of online health services is also a key factor impacting this growth rate.

    Customer preferences:
    There has been a growing interest in Generative AI within the Artificial Intelligence market in Thailand as consumers seek personalized and efficient solutions. This trend is influenced by the country's culture of valuing convenience and efficiency. With the rise of digital platforms and services, there is a strong demand for AI-powered virtual assistants and chatbots to streamline daily tasks and facilitate communication. Additionally, the increasing use of social media and e-commerce platforms has led to a significant increase in data collection, creating opportunities for the use of Generative AI in targeted marketing and personalized recommendations.

    Trends in the market:
    In Thailand, the Generative AI Market within the Artificial Intelligence Market is experiencing a surge in demand due to the increasing adoption of AI-powered solutions in various industries, such as healthcare, finance, and retail. This trend is expected to continue as companies seek to improve efficiency and streamline processes through the use of advanced technologies. Moreover, the government's support for the development of AI infrastructure and talent is further fueling the growth of this market. This presents opportunities for stakeholders to tap into the potential of this market and drive innovation in their respective industries.

    Local special circumstances:
    In Thailand, the Generative AI Market within the Artificial Intelligence Market is experiencing rapid growth due to the country's strong government support for technology and innovation. Additionally, Thailand's unique cultural and geographical location allows for easy access to neighboring markets in Southeast Asia, providing opportunities for expansion and collaboration. Additionally, the country's favorable regulatory environment and low operating costs make it an attractive destination for companies looking to enter the Generative AI market. This has resulted in a thriving ecosystem of startups, accelerators, and research institutes that are driving innovation and growth in the market.

    Underlying macroeconomic factors:
    The Generative AI Market within the Artificial Intelligence Market in Thailand is heavily influenced by macroeconomic factors such as technological advancements, government policies and investments in the AI industry. With Thailand's growing economy and increasing focus on digital transformation, there is a significant demand for innovative AI solutions across various sectors. Moreover, the rise of digitalization and automation in businesses has further propelled the adoption of Generative AI, making Thailand a key market for its growth. Additionally, the country's favorable regulatory environment and increasing investment in AI infrastructure have created a conducive market for the development and deployment of Generative AI technologies.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

    Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

    Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

    Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.

    Technology

    Access more Market Insights on Technology topics with our featured report

    Artificial Intelligence: in-depth market analysis - BackgroundArtificial Intelligence: in-depth market analysis - Cover

    Explore more high-quality data on related topic

    Artificial intelligence (AI) worldwide - statistics & facts

    Artificial intelligence evokes images of supercomputer assistants, machines that can think creatively, and, to some, scenes from their favorite sci-fi movie. The reality, despite not being as futuristic, is not far off from this. AI refers to the ability of a computer or machine to mimic the competencies of the human mind, which often learns from previous experiences to understand and respond to language, decisions, and problems. The market for AI technologies is vast, amounting to around 200 billion U.S. dollars in 2023 and is expected to grow well beyond that to over 1.8 trillion U.S. dollars by 2030.
    More data on the topic

    Explore more high-quality data on related topic

    Artificial intelligence (AI) in the U.S. - statistics & facts

    Artificial intelligence (AI), the technology that allows digital computers or computer-controlled robots to perform tasks more commonly associated with intelligent beings, has been leaping into the limelight following the release of a wide variety of Generative AI models in 2023. The United States, being the largest economy in the world, has a natural advantage. Although human-like androids such as those portrayed in the science fiction movie Blade Runner are still far from reality, applications of AI such as smartphone virtual assistants and industrial robots are already widespread in U.S. society. The industry’s powerful ability to improve efficiency and increase productivity has made it of strategic importance to U.S. industries and government, both of which push the U.S. lead in the AI race.
    More data on the topic

    Contact

    Get in touch with us. We are happy to help.