Generative AI - Turkey

In Turkey, the Generative AI market within the Artificial Intelligence market is experiencing intense growth, driven by factors such as rising demand for digital technologies, growing awareness of health benefits, and the convenience of online health services. This growth rate is impacted by the increasing adoption of AI-driven solutions and the government's initiatives to promote digital health.

Customer preferences: As Turkey continues to invest and develop in the Artificial Intelligence market, there is a growing demand for Generative AI solutions. One noticeable trend is the integration of Generative AI into various industries, such as retail and finance, to improve customer experiences and streamline processes. Additionally, there is a growing interest in ethical and responsible use of AI, with consumers becoming more conscious of data privacy and transparency. This has led to the emergence of AI-powered tools and platforms that prioritize ethical practices and promote trust between businesses and consumers.

Trends in the market: In Turkey, the Generative AI market is experiencing a surge in demand as companies across various industries are increasingly incorporating AI technologies into their operations. This trend is expected to continue as businesses seek to enhance efficiency and productivity through automation. Additionally, the government's support for AI development and investment in research and development is driving the growth of the market. This trajectory highlights the significance of AI in Turkey's economic growth and presents opportunities for stakeholders to capitalize on the potential benefits of AI adoption. However, there are also potential implications such as job displacement and regulatory challenges that need to be addressed.

Local special circumstances: In Turkey, the Generative AI market is experiencing rapid growth due to the country's strategic location between Europe and Asia, making it an ideal hub for AI development and investment. Additionally, the Turkish government has implemented initiatives to promote AI adoption and innovation, such as the National Artificial Intelligence Strategy and the AI Center of Excellence. This has attracted foreign investment and partnerships with local companies, driving the market forward. Furthermore, the country's young and tech-savvy population, as well as its increasing focus on digitalization, provide a conducive environment for the growth of the Generative AI market.

Underlying macroeconomic factors: The growth of the Generative AI Market within the Artificial Intelligence Market in Turkey is also influenced by macroeconomic factors such as technological advancements, government support, and investment in research and development. Countries with favorable regulatory environments and strong investment in AI technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding for research. Additionally, the increasing demand for advanced AI solutions in various industries, such as healthcare, finance, and manufacturing, is driving the growth of the market in Turkey. This is supported by the country's growing economy and efforts to become a leader in the field of AI.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.