Generative AI - Switzerland

The Artificial Intelligence Market in Switzerland is witnessing intense growth, fueled by factors like widespread adoption of digital technologies, growing health consciousness among individuals, and the ease of access to online health services.

Customer preferences: As technology continues to advance, consumers in Switzerland are increasingly turning to Generative AI solutions to automate and enhance their daily tasks. This trend is driven by a growing demand for efficiency and convenience, particularly among the younger generation. In addition, there is a rising interest in personalized and tailored experiences, which is fueling the adoption of Generative AI in various industries such as retail, finance, and healthcare. This shift towards AI-powered solutions is also influenced by the country's highly digitalized and tech-savvy population, as well as the desire for cost-effective and scalable solutions.

Trends in the market: In Switzerland, the Generative AI market is experiencing a significant increase in demand, driven by the country's strong focus on innovation and technological advancements. This has led to the development of AI-powered solutions in various industries, such as finance, healthcare, and transportation. Moreover, there is a growing trend towards the use of generative AI for creative purposes, such as in the entertainment and marketing sectors. This trend is expected to continue, with the potential for even more innovative applications of generative AI in the near future. Industry stakeholders must keep up with these trends to stay competitive and leverage the benefits of generative AI in their respective fields.

Local special circumstances: In Switzerland, the Generative AI Market within the Artificial Intelligence Market is heavily influenced by the country's highly advanced technology infrastructure and strong government support for innovation. Additionally, the country's strict data privacy laws and emphasis on data security create a unique environment for AI development. This, coupled with Switzerland's strong economy and highly skilled workforce, provides a conducive environment for the growth of the Generative AI Market.

Underlying macroeconomic factors: The growth of the Generative AI market in Switzerland is heavily impacted by macroeconomic factors such as technological advancements, government support, and investments in AI infrastructure. Switzerland's strong economy and stable political climate provide a favorable environment for the development and adoption of AI technologies. Additionally, the country's highly skilled workforce and advanced research capabilities contribute to its position as a leader in the AI market. Furthermore, the increasing demand for AI solutions across various industries, such as healthcare, finance, and manufacturing, is driving the growth of the market in Switzerland.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.