Generative AI - Morocco

The Generative AI market in Morocco is witnessing exceptional growth, fueled by factors like the adoption of digital technologies, increasing health consciousness among consumers, and the convenience of online health services. This extraordinary growth rate is influenced by the country's efforts to promote the use of artificial intelligence in various industries, resulting in a thriving market with immense potential.

Customer preferences: As the adoption of AI technologies continues to grow in Morocco, consumers are increasingly showing interest in Generative AI solutions. This trend is driven by a desire for more personalized and creative outputs, as well as a growing appreciation for the potential of AI in various industries. Moreover, with the rise of e-commerce and digital media consumption, there is a growing demand for AI-powered content generation and curation, catering to individual preferences and interests. This shift towards Generative AI highlights a cultural shift towards embracing technology and its potential to enhance daily life experiences.

Trends in the market: In Morocco, the Generative AI market within the Artificial Intelligence Market is seeing a surge in demand for AI-powered virtual assistants, as businesses look for ways to streamline customer service and improve efficiency. Additionally, there is a growing trend of using AI for predictive maintenance in industries such as manufacturing and energy. These trends signify a shift towards more advanced and integrated AI solutions, with potential implications for industry stakeholders including increased productivity and cost savings. However, there may also be concerns about potential job displacement and the need for upskilling to keep up with these technological advancements.

Local special circumstances: In Morocco, the Generative AI Market within the Artificial Intelligence Market is expected to experience significant growth due to the government's focus on developing the country's digital economy. Additionally, the country's strategic location as a bridge between Europe and Africa presents a unique opportunity for the adoption of AI technologies in various industries. Moreover, Morocco's young and tech-savvy population, along with favorable regulatory policies, is further driving the market's growth.

Underlying macroeconomic factors: The Generative AI Market within the Artificial Intelligence Market is heavily influenced by macroeconomic factors in Morocco. The country's economic growth, government policies, and investment in technology all play a role in shaping the market's performance. Morocco's strong support for innovation and its growing startup ecosystem have contributed to the growth of the AI market. Additionally, the country's strategic location, with access to both European and African markets, provides opportunities for companies in the AI space to expand their reach. Furthermore, the increasing adoption of AI technologies in various industries, such as finance, healthcare, and transportation, is driving the demand for generative AI solutions in Morocco.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.