Generative AI - Greece

The Generative AI market in the Artificial Intelligence market in Greece is rapidly expanding, fueled by factors such as the growing use of digital technologies, increasing health consciousness among consumers, and the convenience of online health services. This intense growth rate is driven by the country's focus on innovation and its strong government support for the development of AI technologies.

Customer preferences: The Generative AI Market within the Artificial Intelligence Market in Greece is experiencing a growing demand for innovative AI-powered solutions in various industries. This trend is driven by the increasing adoption of advanced technologies, such as machine learning and natural language processing, to improve business processes and customer experiences. Additionally, the rise of digital transformation and the integration of AI in everyday life are further fueling the demand for Generative AI solutions in the Greek market.

Trends in the market: In Greece, the Generative AI market within the Artificial Intelligence market is experiencing a surge in demand for AI-powered chatbots and virtual assistants. These technologies are being increasingly adopted by businesses to improve customer service and streamline operations. Additionally, there is a growing trend towards using AI to analyze big data and make data-driven decisions. This trend is expected to continue as AI technology becomes more advanced and accessible. Industry stakeholders should pay attention to these developments and invest in AI solutions to stay competitive in the market.

Local special circumstances: In Greece, the Generative AI market is gaining traction due to the country's strong focus on research and innovation. The government has launched various initiatives to promote the growth of AI, including tax incentives for companies investing in AI technology. Additionally, the country's strategic location between Europe and the Middle East makes it an ideal hub for AI development and deployment. Furthermore, the cultural emphasis on education and technology has created a skilled workforce in the field of AI. These factors contribute to a thriving Generative AI market in Greece, setting it apart from other markets.

Underlying macroeconomic factors: The Generative AI Market within the Artificial Intelligence Market in Greece is greatly affected by macroeconomic factors such as government policies, economic stability, and investment in technology. Favorable policies that support the development and adoption of artificial intelligence, along with a strong economy and investments in technology infrastructure, are driving the growth of the market in Greece. On the other hand, countries with regulatory challenges and limited investments in technology are facing slower market growth. Furthermore, the increasing demand for AI solutions in various industries, such as healthcare, finance, and retail, is also contributing to the growth of the Generative AI Market in Greece.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.