Computer Vision - Greece

The Artificial Intelligence market in Greece is experiencing mild growth, with factors such as increasing adoption of digital technologies, rising health awareness among consumers, and the convenience offered by online health services driving this growth. The sub-markets of Speech Recognition, Image Recognition, and Facial Recognition are also contributing to the overall market's growth.

Customer preferences: As the use of computer vision technology expands in Greece, the market is witnessing a growing demand for personalized and immersive shopping experiences. With a strong emphasis on aesthetics and quality, consumers are increasingly turning towards virtual try-on and AR-based solutions to make informed purchase decisions. This trend is further fueled by the rise of e-commerce and shifting consumer preferences towards contactless and convenient shopping methods. Additionally, the integration of computer vision in retail is enabling personalized product recommendations and targeted marketing strategies, catering to individual preferences and cultural nuances.

Trends in the market: In Greece, the Computer Vision Market within the Artificial Intelligence Market is experiencing a surge in the development of autonomous vehicles and smart transportation systems. This trend is driven by the government's initiatives to modernize the country's infrastructure and reduce traffic congestion. Additionally, there is a growing demand for computer vision technology in industries such as retail, manufacturing, and healthcare. These developments are expected to significantly impact the market, providing new opportunities for stakeholders and driving economic growth.

Local special circumstances: In Greece, the Computer Vision Market within the Artificial Intelligence Market is experiencing growth due to the country's strong technology infrastructure and government support for digital transformation. Additionally, the cultural emphasis on innovation and entrepreneurship has led to the emergence of numerous start-ups in this market. The regulatory landscape, with favorable policies and tax incentives for tech companies, further facilitates market growth. Also, the country's strategic location and access to the European market make it a favorable destination for investment in AI and computer vision technologies.

Underlying macroeconomic factors: The growth of the Computer Vision market within the Artificial Intelligence market in Greece is also influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries with supportive regulatory environments and significant investments in AI technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the increasing adoption of AI in various industries, such as healthcare and manufacturing, is driving the demand for computer vision solutions to improve efficiency and productivity.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.