Skip to main content
  1. Market Insights
  2. Mobility
  3. Travel & Tourism

Vacation Rentals - Senegal

Senegal
  • Senegal is projected to generate a revenue in the Vacation Rentals market amounting to US$36.70m in 2024.
  • The revenue is expected to grow annually at a rate of 6.28%, resulting in a projected market volume of US$49.76m by 2029.
  • It is also expected that the number of users in the Vacation Rentals market will amount to 2.06m users by 2029, with user penetration reaching 10.0% by that year.
  • The average revenue per user (ARPU) is projected to amount to US$30.95.
  • By 2029, 68% of the total revenue in this sector will be generated through online sales.
  • It is worth noting that United States will generate the most revenue in the Vacation Rentals market globally, with a projected amount of US$20bn in 2024.
  • Senegal's Vacation Rentals market is gradually gaining momentum with an increase in demand for beachfront properties and eco-tourism experiences.

Definition:

The Vacation Rentals market comprises of private accommodation bookings. This includes private holiday homes and houses, e.g., HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb, in travel agencies or by telephone.

Additional Information:

The main performance indicators of the Vacation Rentals market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope

  • Short-term rental of private rooms or flats via portals such as Airbnb or telephone

Out-Of-Scope

  • Hotels and professionally-run accommodation such as guest houses
Vacation Rentals: market data & analysis - Cover

Market Insights report

Vacation Rentals: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Vacation Rentals market in Senegal has been experiencing significant growth and development in recent years.

    Customer preferences:
    Travelers in Senegal are increasingly seeking unique and authentic experiences, driving the demand for vacation rentals over traditional hotel stays. Tourists are looking for accommodations that offer a more personalized and local experience, allowing them to immerse themselves in the culture and lifestyle of the destination.

    Trends in the market:
    One notable trend in the Senegalese vacation rentals market is the rise of eco-friendly and sustainable properties. Travelers are becoming more conscious of their environmental impact and are actively seeking accommodations that prioritize sustainability. This trend is in line with global efforts towards responsible tourism and green practices.

    Local special circumstances:
    Senegal's diverse landscape and rich cultural heritage make it a unique and attractive destination for tourists. From the bustling markets of Dakar to the serene beaches of Saly, the country offers a wide range of experiences for visitors. This diversity contributes to the growing popularity of vacation rentals, as travelers look for accommodations that cater to their specific interests and preferences.

    Underlying macroeconomic factors:
    The growing economy and increasing investment in tourism infrastructure in Senegal have also played a role in the expansion of the vacation rentals market. As the country continues to develop its tourism sector, more travelers are discovering the beauty and charm of Senegal, leading to a higher demand for alternative accommodations. Additionally, the rise of digital platforms and online booking services has made it easier for property owners to list their rentals and for travelers to find and book them, further fueling the growth of the market.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of vacation rentals.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

    Mobility

    Access more Market Insights on Mobility topics with our featured report

    Vacation Rentals: market data & analysis - BackgroundVacation Rentals: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.