Definition:
The Package Holidays market comprises of travel deals booked via online and offline travel agencies (e.g. Opodo, Expedia), directly from a tour operator (e.g. TUI) in a travel agency or by telephone. Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.Additional Information:
The main performance indicators of the Package Holidays market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of travelers. Each user is only counted once per year.
The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.
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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
The Package Holidays market in Senegal has been experiencing a notable increase in demand and popularity among tourists in recent years.
Customer preferences: Travelers in Senegal are increasingly opting for package holidays due to the convenience and cost-effectiveness they offer. With package holidays, customers can enjoy a hassle-free travel experience with all-inclusive deals that cover accommodation, meals, transportation, and activities. This trend aligns with global preferences where travelers seek seamless and curated travel experiences that save time and effort.
Trends in the market: One of the significant trends in the Senegalese Package Holidays market is the rise of eco-friendly and sustainable tourism packages. Travelers are showing a growing interest in responsible tourism practices, leading to the development of packages that focus on environmental conservation and support local communities. This trend reflects the global shift towards sustainable travel options and aligns with Senegal's efforts to promote eco-tourism.
Local special circumstances: Senegal's unique cultural heritage and diverse landscapes make it an attractive destination for package holidays. From vibrant markets and historical sites in Dakar to the stunning beaches of Saly and the natural beauty of the Casamance region, Senegal offers a range of experiences for travelers. The country's rich music and arts scene, along with its warm hospitality, further enhance the appeal of package holidays in Senegal.
Underlying macroeconomic factors: The growth of the Package Holidays market in Senegal can also be attributed to the country's improving infrastructure and stability. Investments in transportation, accommodation, and tourism facilities have made Senegal more accessible to international visitors, driving the demand for package holidays. Additionally, the government's focus on promoting tourism as a key economic sector has led to the development of policies and initiatives that support the growth of the travel industry.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights