Travel & Tourism - Kazakhstan | Statista Market Forecast

Kazakhstan is expected to witness a significant growth in revenue in the Travel & Tourism market, projected to reach US$1.02bn by 2024.
The market is expected to grow annually at a rate of 6.12%, resulting in a projected market volume of US$1.37bn by 2029.
Among the markets, Hotels is expected to hold the largest share, with projected revenue of US$558.40m in 2024.
The number of users in this market is expected to be 5.16m users by 2029, with a user penetration rate of 25.0% in 2024, projected to reach 32.6% by 2029.
The average revenue per user (ARPU) is expected to be US$204.80.
The market is expected to witness a significant shift towards online sales, with 82% of the total revenue to be generated through online sales by 2029.
It is noteworthy that United States will generate the most revenue in the Travel & Tourism market, with US$214bn in 2024, when compared globally.
Kazakhstan's tourism industry is showing growth potential due to its unique cultural heritage and natural landscapes.

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

Structure:

The market consists of five further markets.

The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
The Hotels market includes stays in hotels and professionally run guest houses.
The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

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Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

Business trips
Other forms of trips (e.g. excursions, etc.)

Kazakhstan, known for its diverse landscapes ranging from deserts to mountains, has been experiencing a notable growth in its Travel & Tourism market.

Customer preferences: Travelers in Kazakhstan are increasingly seeking authentic and unique experiences, driving the demand for cultural and adventure tourism. Tourists are drawn to the country's rich history, nomadic traditions, and opportunities for outdoor activities such as trekking and horseback riding. Additionally, there is a growing interest in sustainable and eco-friendly tourism practices among visitors.

Trends in the market: One of the prominent trends in the Kazakhstani Travel & Tourism market is the focus on promoting lesser-known destinations within the country. Efforts to develop infrastructure and improve accessibility to these off-the-beaten-path locations are underway to cater to the demand for more exclusive travel experiences. Moreover, the rise of digital platforms and online booking services has made it easier for travelers to plan and customize their trips, contributing to the overall growth of the market.

Local special circumstances: Kazakhstan's strategic location at the crossroads of Asia and Europe positions it as a key player in the regional tourism industry. The country's visa liberalization policies and efforts to enhance tourism infrastructure have attracted a greater number of international visitors in recent years. Furthermore, initiatives to preserve and promote the cultural heritage of Kazakhstan have not only boosted tourism but also contributed to the country's overall image as a unique and vibrant destination.

Underlying macroeconomic factors: The growth of the Travel & Tourism market in Kazakhstan can be attributed to various macroeconomic factors such as increasing disposable incomes, a stable political environment, and government support for the sector. The diversification of the economy, with a focus on developing non-oil sectors including tourism, has also played a significant role in driving the expansion of the market. Additionally, partnerships with international tourism organizations and marketing campaigns to raise awareness about Kazakhstan as a travel destination have further stimulated the growth of the industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.

Business or corporate travel is the tourism segment that focuses on people who travel for work or professional purposes and the related tourism services. This branch also includes the meetings industry, which refers to business events, conferences, congresses, trade fairs, and exhibitions. According to the World Travel and Tourism Council (WTTC), business travel accounted for 20 percent of the global tourism expenditure in 2021. In that year, it was estimated that business travelers spent more than 740 billion U.S. dollars worldwide, with Chinese tourists topping the ranking of the biggest business travel spenders.