Camping - Kazakhstan

Kazakhstan

Highlights

The Camping market in Kazakhstan is expected to experience a substantial increase in revenue, with a projected amount of US$1.88m in 2024.
This growth is predicted to continue with an annual growth rate of 10.40% from 2024 to 2029, resulting in a projected market volume of US$3.09m by 2029.
Additionally, the number of users in this market is projected to reach 34.27k users by 2029, with a user penetration rate of 0.1% in 2024 which is expected to increase to 0.2% by 2029.
The average revenue per user (ARPU) is expected to be US$93.37.
Online sales are also expected to contribute greatly to the revenue in the Camping market, generating 62% of the total revenue by 2029.
It is worth noting that in global comparison, United States is expected to generate the highest revenue in the Camping market, with a projected amount of US$26bn in 2024.
Camping in Kazakhstan offers unique opportunities to explore the country's vast and diverse landscape, including the Altai Mountains and Charyn Canyon.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Camping market in Kazakhstan is experiencing a notable surge in popularity, with an increasing number of people opting for outdoor adventures and nature-based activities.

Customer preferences: Kazakhstan's consumers are showing a growing interest in camping as a way to escape the hustle and bustle of urban life and reconnect with nature. The trend towards sustainable and eco-friendly practices is also influencing customer preferences, with many campers seeking environmentally conscious products and experiences. Additionally, there is a rising demand for camping gear that offers both functionality and style, reflecting a desire for quality and aesthetics in outdoor equipment.

Trends in the market: One prominent trend in the Kazakh Camping market is the rise of glamping, a luxurious form of camping that combines the comforts of modern accommodation with the immersive experience of being in nature. This trend caters to consumers looking for unique and upscale camping experiences. Another trend is the growing popularity of adventure camping, where campers seek more challenging and adrenaline-pumping activities such as rock climbing, hiking, and white-water rafting. This trend indicates a shift towards more active and experiential forms of camping in Kazakhstan.

Local special circumstances: Kazakhstan's diverse and picturesque landscapes offer abundant opportunities for camping enthusiasts, from the rugged mountains of the Tian Shan range to the vast steppes and pristine lakes. The country's rich nomadic heritage and traditional yurt camping experiences also contribute to the unique appeal of camping in Kazakhstan. Additionally, the government's efforts to promote tourism and outdoor recreation are further fueling the growth of the Camping market in the country.

Underlying macroeconomic factors: The growing middle class in Kazakhstan, coupled with increasing disposable incomes, is driving the demand for leisure and recreational activities such as camping. As more people prioritize experiences and adventure travel, the Camping market is poised to continue its upward trajectory. Furthermore, the influence of global travel trends and the rise of digital platforms for booking camping sites and equipment are making outdoor adventures more accessible to a wider audience in Kazakhstan.

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.