Market Insights Mobility Travel & Tourism

Camping - EMEA

EMEA

Revenue in the Camping market is projected to reach US$5.53bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.07%, resulting in a projected market volume of US$6.75bn by 2029.
In the Camping market, the number of users is expected to amount to 40.17m users by 2029.
User penetration is projected to be 1.4% in 2024 and 1.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$168.20.
In the Camping market, 59% of total revenue will be generated through online sales by 2029.
In global comparison, most revenue will be generated in the United States (US$25,810m in 2024).

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

Market

Region

Region comparison

Currency

Analyst Opinion

The Camping market in EMEA is experiencing a significant growth trajectory driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Customers in the EMEA region are increasingly seeking unique and immersive experiences, driving the demand for camping as a preferred outdoor recreational activity. The shift towards sustainable and eco-friendly practices has also led to a rise in camping trips as individuals look to connect with nature in a responsible manner.

Trends in the market: In countries like France, camping tourism is thriving due to its diverse landscapes and well-established camping infrastructure. The popularity of glamping, a luxurious form of camping, is on the rise in the UK as consumers seek comfort and convenience while enjoying the outdoors. Germany is witnessing a trend towards family camping trips, with a focus on child-friendly facilities and activities.

Local special circumstances: In Spain, the camping market is influenced by the country's favorable climate, attracting both domestic and international campers throughout the year. Italy's camping sector is characterized by a strong tradition of camping holidays, with a wide range of campsites catering to different preferences, from beachside camping to rural retreats.

Underlying macroeconomic factors: The growing popularity of camping in EMEA can be attributed to the region's economic stability and increasing disposable income levels, allowing consumers to invest in outdoor experiences. Additionally, the COVID-19 pandemic has accelerated the demand for camping as a safe and socially distant vacation option, driving more people to explore camping as a recreational activity.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.