Shared Mobility - EMEA

EMEA

Revenue in the Shared Mobility market is projected to reach US$430,400.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.43%, resulting in a projected market volume of US$509,500.00m by 2029.
The market's largest market is the Flights market with a projected market volume of US$176,800.00m in 2024.
In the Public Transportation market, the number of users is expected to amount to 1,576.00m users by 2029.
User penetration is 66.7% in 2024 and is expected to hit 79.0% by 2029.
The average revenue per user (ARPU) is expected to amount to US$264.20.
In the Shared Mobility market, 64% of total revenue will be generated through online sales by 2029.
In global comparison, most revenue will be generated in China (US$365bn in 2024).

Key regions: United States, Saudi Arabia, Germany, Malaysia, India

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

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Market

Region

Region comparison

Currency

Analyst Opinion

The Shared Mobility market in EMEA is witnessing a significant shift in consumer preferences and market trends, driven by various local special circumstances and underlying macroeconomic factors.

Customer preferences: Customers in the EMEA region are increasingly prioritizing convenience, affordability, and sustainability when it comes to transportation options. Shared Mobility services such as ride-hailing, car-sharing, and bike-sharing are gaining popularity due to their cost-effectiveness and flexibility. Users are also showing a growing interest in multi-modal transportation solutions that offer seamless connectivity between different modes of transport.

Trends in the market: In Europe, the Shared Mobility market is experiencing a surge in electric vehicle (EV) adoption, with many shared mobility operators incorporating electric cars and scooters into their fleets. This trend is driven by stringent emissions regulations, government incentives for EVs, and growing environmental consciousness among consumers. Additionally, peer-to-peer car sharing platforms are gaining traction in countries like Germany and France, enabling individuals to rent out their vehicles to others when not in use. In the Middle East, ride-hailing services are dominating the Shared Mobility market, with companies like Careem and Uber expanding their presence across the region. The popularity of ride-hailing can be attributed to factors such as high car ownership costs, limited public transportation options, and a young tech-savvy population. Moreover, the introduction of female-only ride-hailing services in countries like Saudi Arabia has further fueled market growth and catered to specific cultural preferences.

Local special circumstances: In Africa, Shared Mobility services are addressing the challenge of inadequate public transportation infrastructure in many urban areas. Companies like Gozem in West Africa and SWVL in Egypt are revolutionizing the way people commute by offering affordable and reliable transportation options through mobile apps. These services are particularly popular among the growing urban population in Africa, where traffic congestion and limited transport options are common issues.

Underlying macroeconomic factors: The Shared Mobility market in EMEA is also influenced by broader macroeconomic factors such as urbanization, population growth, and regulatory policies. As cities become more crowded and car ownership costs rise, consumers are turning to shared transportation solutions as a convenient and cost-effective alternative. Government initiatives to reduce traffic congestion, improve air quality, and promote sustainable mobility are further driving the adoption of Shared Mobility services across the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.