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E-Scooter-sharing - New Zealand

New Zealand
  • The E-Scooter-sharing market in New Zealand is expected to generate a revenue of US$14.01m by 2024.
  • The revenue is projected to have an annual growth rate of 5.07%, resulting in a market volume of US$17.94m by 2029.
  • By 2029, the number of users in this market is predicted to be 808.00k users.
  • The user penetration rate is anticipated to increase from 12.8% in 2024 to 14.8% by 2029.
  • The average revenue per user (ARPU) is expected to be US$20.78.
  • It is projected that 100% of the total revenue in the E-Scooter-sharing market will be generated through online sales by 2029.
  • In comparison to other countries, United States is expected to generate the highest revenue of US$730m in 2024.
  • New Zealand's E-Scooter-sharing market is expanding rapidly, with major players like Lime and Flamingo successfully launching their services in major cities.

Definition:

The E-Scooter-sharing market comprises e-scooter-sharing services that provide short-term rentals of electric motorized scooters (stand-up scooters). In e-scooter-sharing, scooters are generally owned by an e-scooter-sharing provider and can be reserved independently by customers around the clock. Customers are required to open an account with the e-scooter-sharing provider and can then reserve the vehicles, typically with a smartphone app. Providers normally offer dockless services, so it is possible to find e-scooters everywhere within the provider’s business zone, e.g., on sidewalks, and to leave the scooters anywhere in accordance with traffic regulations. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the E-Scooter-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope

  • Free-floating e-scooter-sharing services
  • Services such as Lime, Tier, Bird, and Movo

Out-Of-Scope

  • Private e-scooter usage
  • Multi-day e-scooter rentals
  • Peer-to-peer e-scooter reservations
  • Bike sharing and other forms of micro-mobility
E-Scooter-sharing: market data & analysis - Cover

Market Insights report

E-Scooter-sharing: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The E-Scooter-sharing market in New Zealand has seen significant growth and development in recent years.

    Customer preferences:
    Customers in New Zealand have shown a strong preference for convenient and eco-friendly transportation options. The rise of e-scooter sharing services can be attributed to the increasing demand for last-mile transportation solutions. With the growing urban population and the need for efficient mobility, e-scooters have become a popular choice among commuters and tourists alike.

    Trends in the market:
    One of the key trends in the e-scooter-sharing market in New Zealand is the expansion of service providers. Several companies have entered the market, offering their e-scooter sharing services in major cities across the country. This has led to increased competition and innovation in the industry. Additionally, there has been a shift towards dockless e-scooter sharing systems, allowing users to easily locate and rent e-scooters through mobile applications. This convenience has further contributed to the popularity of e-scooter sharing in New Zealand.

    Local special circumstances:
    New Zealand's unique geography and urban layout make it an ideal market for e-scooter sharing. The country has a number of compact and walkable cities, making it easier for e-scooter riders to navigate through congested areas. Furthermore, New Zealand's commitment to sustainability and reducing carbon emissions aligns with the eco-friendly nature of e-scooters. The government has also been supportive of e-scooter sharing initiatives, implementing regulations to ensure the safety of riders and pedestrians.

    Underlying macroeconomic factors:
    The growth of the e-scooter-sharing market in New Zealand can be attributed to several underlying macroeconomic factors. The country's strong economy and high disposable income levels have increased consumer spending power, allowing for the adoption of new and innovative transportation services. Additionally, the rise of the sharing economy globally has influenced consumer behavior, with more individuals opting for shared mobility solutions rather than traditional car ownership. This shift towards shared transportation has created a favorable environment for the e-scooter-sharing market to thrive. In conclusion, the e-scooter-sharing market in New Zealand has experienced significant growth due to customer preferences for convenient and eco-friendly transportation options. The expansion of service providers, the shift towards dockless systems, and the country's unique geography and urban layout have contributed to the popularity of e-scooter sharing. Furthermore, underlying macroeconomic factors such as a strong economy and the rise of the sharing economy have created a favorable environment for the market to develop.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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    E-Scooter-sharing: market data & analysis - BackgroundE-Scooter-sharing: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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