Car-sharing - Denmark

  • Denmark
  • Denmark is projected to see a revenue of US$52.70m in the Car-sharing market by 2024.
  • The revenue is expected to grow annually at a rate of 2.65% (CAGR 2024-2028), resulting in a projected market volume of US$58.51m by 2028.
  • The number of users in the Car-sharing market is estimated to reach 272.20k users by 2028, with a user penetration of 4.5% in 2024 and 4.5% by 2028.
  • The average revenue per user (ARPU) is expected to be US$197.10.
  • By 2028, 97% of the total revenue in the Car-sharing market will be generated through online sales.
  • It is worth noting that in the global comparison, United States is expected to generate the most revenue (US$3,066m in 2024) in the Car-sharing market.
  • Car-sharing is increasingly popular in Denmark, with services like GreenMobility and ShareNow providing convenient and sustainable transportation options for urban residents.

Key regions: Europe, Germany, India, United States, Malaysia

 
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Analyst Opinion

The Car-sharing market in Denmark is experiencing significant growth and development due to several key factors.

Customer preferences:
Customers in Denmark are increasingly opting for car-sharing services due to their convenience and cost-effectiveness. Car-sharing allows individuals to access a vehicle when needed without the hassle of owning one. This is particularly appealing to urban dwellers who may not require a car on a daily basis but still need one for occasional trips or errands. Additionally, car-sharing services often offer a range of vehicle options, allowing customers to choose a vehicle that suits their specific needs.

Trends in the market:
One major trend in the car-sharing market in Denmark is the shift towards electric vehicles (EVs). As Denmark aims to become carbon-neutral by 2050, there is a strong focus on promoting sustainable transportation options. Car-sharing companies are increasingly adding EVs to their fleets, providing customers with access to environmentally friendly vehicles. This trend is supported by the growing availability of charging infrastructure across the country. Another trend in the market is the emergence of peer-to-peer car-sharing platforms. These platforms connect vehicle owners with individuals in need of a car, allowing for more efficient utilization of existing vehicles. This trend is driven by the desire for increased sustainability and cost savings, as vehicle owners can offset the costs of ownership by renting out their cars when not in use.

Local special circumstances:
Denmark has a well-developed public transportation system, with extensive bus and train networks. This, coupled with a strong cycling culture, means that many Danes do not rely on cars for their daily commute or short trips. However, there are still instances where a car is necessary, such as traveling to rural areas or transporting large items. Car-sharing provides a flexible and convenient solution for these situations, allowing individuals to access a car when needed without the commitment of ownership.

Underlying macroeconomic factors:
Denmark has a strong economy with high levels of disposable income. This allows individuals to have the financial means to utilize car-sharing services, which often require a membership fee or pay-per-use charges. Additionally, the government in Denmark has implemented policies and incentives to promote sustainable transportation, including tax breaks for EVs and investments in charging infrastructure. These factors contribute to the growth of the car-sharing market in Denmark. In conclusion, the car-sharing market in Denmark is driven by customer preferences for convenience and cost-effectiveness, as well as the country's focus on sustainability. The shift towards electric vehicles and the emergence of peer-to-peer platforms are key trends in the market. The well-developed public transportation system and strong cycling culture in Denmark also contribute to the demand for car-sharing services. Overall, the car-sharing market in Denmark is expected to continue its growth and development in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

Overview

  • Revenue
  • Key Players
  • Sales Channels
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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