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Bike-sharing - Denmark

Denmark

Denmark is expected to witness significant growth in the Bike-sharing market in the coming years.
As per the projections, the revenue for this market is estimated to reach US$1.90m in 2024, with an annual growth rate (CAGR 2024-2028) of 2.53%.
This growth is anticipated to result in a projected market volume of US$2.10m by 2028.
Furthermore, the number of users in this market is estimated to witness an increase, with the projected number of users expected to be 70.04k users by 2028.
The user penetration rate in this market is also expected to increase, with the rate projected to be 1.2% in 2024 and 1.2% by 2028.
The average revenue per user (ARPU) is estimated to be US$27.17.
Moreover, it is anticipated that 100% of the total revenue in the Bike-sharing market will be generated through online sales by 2028.
It is interesting to note that in global comparison, China is expected to generate the most revenue in the Bike-sharing market, with an estimated revenue of US$5,870m in 2024.
Denmark's bike-sharing market is booming, with a focus on sustainable urban mobility solutions and integration with public transportation systems.

Key regions: South America, Malaysia, India, Indonesia, Saudi Arabia

Definition:

The Bike-sharing market includes short-term bike-sharing services. In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations. Peer-to-peer bike-sharing is not included in the market definition of this market. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Bike-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market

Region

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Analyst Opinion

The Bike-sharing market in Denmark has seen significant growth and development in recent years.

Customer preferences: One of the key factors driving the growth of the Bike-sharing market in Denmark is the increasing demand for sustainable and eco-friendly transportation options. As more people become aware of the environmental impact of traditional modes of transportation, there is a growing preference for greener alternatives. Bike-sharing provides a convenient and affordable solution for short-distance travel, making it an attractive option for many commuters and tourists.

Trends in the market: One of the notable trends in the Bike-sharing market in Denmark is the adoption of smart technology. Many bike-sharing companies have implemented mobile applications and GPS tracking systems to enhance user experience and streamline operations. This technology allows users to easily locate and unlock bikes, track their ride, and make payments seamlessly. The integration of smart technology has made bike-sharing more accessible and user-friendly, contributing to its popularity in Denmark. Another trend in the market is the expansion of bike-sharing services beyond major cities. While bike-sharing initially gained popularity in urban areas, there has been a growing demand for these services in suburban and rural areas as well. This expansion is driven by the need for last-mile connectivity and improved access to public transportation. Bike-sharing companies are increasingly focusing on expanding their networks to cater to a wider range of users across different regions of Denmark.

Local special circumstances: Denmark is known for its strong cycling culture, with a significant portion of the population regularly using bicycles for commuting and recreational purposes. This cultural inclination towards cycling has created a favorable environment for the growth of the Bike-sharing market. The well-developed cycling infrastructure in Denmark, including dedicated bike lanes and parking facilities, further encourages the use of bike-sharing services.

Underlying macroeconomic factors: The strong emphasis on sustainability and environmental consciousness in Denmark's government policies has played a crucial role in the development of the Bike-sharing market. The government has implemented various initiatives to promote cycling and reduce carbon emissions, such as investing in cycling infrastructure and providing subsidies for bike-sharing companies. These supportive policies have created a conducive environment for the growth of the Bike-sharing market in Denmark. In conclusion, the Bike-sharing market in Denmark is experiencing significant growth due to customer preferences for sustainable transportation options, the adoption of smart technology, the expansion of services beyond major cities, the country's strong cycling culture, and supportive government policies. These factors are driving the development of the Bike-sharing market and are likely to continue shaping its future growth in Denmark.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bike-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.