Skip to main content
  1. Market Insights
  2. Mobility
  3. Passenger Cars

SUVs - NAFTA

NAFTA
  • Revenue in the SUVs market is projected to reach US$357bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.43%, resulting in a projected market volume of US$349bn by 2029.
  • SUVs market unit sales are expected to reach 8.1m vehicles in 2029.
  • The volume weighted average price of SUVs market in 2024 is expected to amount to US$43k.
  • From an international perspective it is shown that the most revenue will be generated United States (US$333bn in 2024).

This market segment includes vehicles similar to light commercial vehicles, which are mostly used as family cars. They have an average footprint 4.45m2 (47ft2) and an average mass around 1890kg (4165lbs). All key figures shown represent the sales of new SUVs in the basic configuration in the respective year. Used vehicles are not taken into account, nor is adapted equipment for the new cars sold. The prices and revenues shown as well as the distribution of connectivity, drive types, autonomy levels, and average CO2 emissions are accordingly based on the basic models.

  • European Car Segment: J (Sport Utility Cars)
  • US Car Segment: Sport Utility Vehicles
  • Chinese Car Segment: Sport Utility Vehicles
  • Also known as: 4x4

Example models: BMW X5, Land Rover Discovery, Land Rover Range Rover, Land Rover Freelander, Mitsubishi Outlander, Peugeot 5008, Suzuki Vitara.

In-Scope

  • SUVs
  • Crossover SUVs

Out-Of-Scope

  • Minivans
SUVs: market data & analysis - Cover

Market Insights report

SUVs: market data & analysis

Study Details

    Unit Sales

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Analyst Opinion

    The SUVs market in NAFTA has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.

    Customer preferences:
    One of the main reasons for the growth of the SUVs market in NAFTA is the changing preferences of customers. SUVs offer a combination of style, comfort, and practicality that appeals to a wide range of consumers. They provide ample space for passengers and cargo, making them suitable for families and outdoor enthusiasts. Additionally, SUVs often come with advanced safety features and technology, which further attract buyers. The versatility and functionality of SUVs have made them a popular choice among consumers in NAFTA.

    Trends in the market:
    Several trends have emerged in the SUVs market in NAFTA. Firstly, there has been a shift towards smaller and more fuel-efficient SUVs. With increasing concerns about environmental sustainability and rising fuel prices, many consumers are opting for compact SUVs that offer better fuel economy. This trend is particularly evident in urban areas where smaller SUVs are more practical for navigating through traffic and parking in tight spaces. Another trend in the SUVs market is the growing demand for electric and hybrid SUVs. As governments and consumers become more conscious of their carbon footprint, there has been a push towards cleaner and greener vehicles. Electric and hybrid SUVs offer lower emissions and reduced fuel consumption, making them an attractive option for environmentally-conscious buyers.

    Local special circumstances:
    The SUVs market in NAFTA is also influenced by local special circumstances. For instance, in the United States, the popularity of SUVs can be attributed to a cultural preference for larger vehicles and the availability of wide open spaces. In Canada, where harsh winters are common, SUVs are favored for their all-wheel drive capabilities and ability to handle snowy and icy conditions. In Mexico, the SUVs market has been driven by a growing middle class and increased disposable income.

    Underlying macroeconomic factors:
    Several macroeconomic factors have contributed to the growth of the SUVs market in NAFTA. The overall economic growth in the region has led to higher consumer spending and increased purchasing power. As a result, more individuals and families are able to afford SUVs, which are often priced higher than sedans or hatchbacks. Additionally, low interest rates and favorable financing options have made it easier for consumers to purchase SUVs. This has encouraged more people to enter the market and upgrade their vehicles. Furthermore, the stability of the automotive industry in NAFTA has provided consumers with confidence in their investment, leading to increased sales of SUVs. In conclusion, the SUVs market in NAFTA has experienced significant growth due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. The demand for SUVs is expected to continue rising as consumers prioritize style, comfort, and versatility in their vehicle choices.

    Technical Specifications

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Notes: Level 0: No automation and very limited driver assistance in the form of automatic emergency braking or blind-spot warning. Level 1: Driver assistance such as cruise control or lane centering. Level 2: Partial automation, including brake and steering support. Level 3: Conditional automation in which the vehicle can perform most driving tasks. In certain scenarios, human intervention is still needed.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Price

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

    Mobility

    Access more Market Insights on Mobility topics with our featured report

    SUVs: market data & analysis - BackgroundSUVs: market data & analysis - Cover

    Contact

    Get in touch with us. We are happy to help.