Key regions: United States, Brazil, Spain, Indonesia, Portugal
The Scooters market in Japan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: Japanese consumers have shown a growing preference for scooters due to their convenience, fuel efficiency, and affordability. Scooters are particularly popular among urban dwellers who seek a cost-effective and efficient mode of transportation for short commutes. The compact size of scooters also makes them well-suited for Japan's crowded cities and narrow streets, where parking space is often limited. Additionally, the younger generation in Japan, who are more environmentally conscious, are increasingly opting for scooters as a greener alternative to traditional cars.
Trends in the market: One of the prominent trends in the Scooters market in Japan is the shift towards electric scooters. With the government's push for sustainable transportation and the availability of government subsidies, the demand for electric scooters has been on the rise. Electric scooters offer lower operating costs, reduced emissions, and quieter operation, making them attractive to eco-conscious consumers. Manufacturers have responded to this trend by introducing a wide range of electric scooter models with improved battery technology and longer ranges. Another trend in the market is the integration of smart features in scooters. Japanese consumers are increasingly seeking connectivity and convenience in their vehicles, and scooters are no exception. Manufacturers are incorporating features such as smartphone connectivity, GPS navigation, and advanced safety systems into their scooter models. These features enhance the overall riding experience and cater to the tech-savvy consumers who value convenience and connectivity.
Local special circumstances: Japan's aging population is a significant factor contributing to the growth of the Scooters market. As the population ages, there is a greater need for mobility solutions that are accessible and easy to operate. Scooters provide a practical solution for older individuals who may face mobility challenges but still need to travel short distances. The compact size and maneuverability of scooters make them an ideal choice for elderly individuals who may find larger vehicles difficult to handle.
Underlying macroeconomic factors: The strong economic growth in Japan has also played a role in the development of the Scooters market. As disposable incomes rise, more consumers are able to afford personal vehicles, including scooters. Additionally, the government's efforts to improve infrastructure and promote tourism have led to an increase in domestic and international travel, further driving the demand for scooters. In conclusion, the Scooters market in Japan is experiencing growth due to changing customer preferences, emerging trends such as electric scooters and smart features, local special circumstances like an aging population, and underlying macroeconomic factors such as strong economic growth and infrastructure development. These factors are likely to continue driving the growth of the Scooters market in Japan in the coming years.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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