Shared Mobility - Japan

Japan

Highlights

It is projected that the revenue in the Shared Mobility market of Japan will reach US$44.04bn by 2024.
The market is expected to show an annual growth rate (CAGR 2024-2029) of 1.98%, leading to a projected market volume of US$48.57bn by 2029.
Flights represent the largest of the Shared Mobility markets, with a projected market volume of US$17.16bn in 2024.
By 2029, the number of users of Public Transportation is expected to reach 62.92m users.
The user penetration rate is projected to be 95.0% in 2024 and is expected to increase to 95.0% by 2029.
The average revenue per user (ARPU) is expected to be US$318.90.
It is also anticipated that 58% of the total revenue in the Shared Mobility market will be generated through online sales by 2029.
In comparison with other countries, China is expected to generate the most revenue, reaching US$365bn in 2024.
In Japan, the shared mobility market is dominated by established taxi companies, with ride-hailing services facing regulatory hurdles.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Japan has seen a significant rise in the Shared Mobility market in recent years.

Customer preferences: Customers in Japan are increasingly valuing convenience, cost-effectiveness, and sustainability when it comes to transportation options. Shared mobility services such as ride-hailing, bike-sharing, and car-sharing are gaining popularity among tech-savvy urban dwellers who seek efficient and eco-friendly ways to move around.

Trends in the market: One notable trend in the Shared Mobility market in Japan is the growing partnership between traditional transportation companies and tech startups. This collaboration has led to the integration of shared mobility services into existing public transportation systems, offering commuters seamless and interconnected travel options. Additionally, the introduction of innovative technologies such as AI-driven route optimization and mobile payment solutions has enhanced the overall user experience in the market.

Local special circumstances: Japan's unique demographic and geographic characteristics play a significant role in shaping the Shared Mobility market. With a densely populated urban landscape and an aging population, there is a growing demand for flexible and on-demand transportation solutions. Moreover, the country's strong emphasis on safety and cleanliness aligns well with the reliable and well-maintained shared mobility services available in the market.

Underlying macroeconomic factors: The Shared Mobility market in Japan is also influenced by broader macroeconomic factors such as government regulations and policies. Initiatives promoting sustainable transportation, coupled with investments in infrastructure development, have created a favorable environment for the growth of shared mobility services. Additionally, the increasing focus on reducing traffic congestion and carbon emissions has further propelled the adoption of shared mobility solutions across the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.