The Motorcycles market in China has been experiencing significant growth in recent years, driven by various factors such as changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: Chinese customers have shown a growing preference for motorcycles due to their affordability, fuel efficiency, and convenience. Motorcycles are seen as a practical mode of transportation, especially in crowded urban areas where traffic congestion is a major issue. Additionally, motorcycles are popular among younger consumers who value their sleek design and the sense of freedom they provide.
Trends in the market: One of the key trends in the Chinese motorcycles market is the rise of electric motorcycles. With the government's push for greener transportation solutions, electric motorcycles have gained popularity as they are seen as a more environmentally friendly alternative to traditional gasoline-powered motorcycles. The development of advanced battery technology and improvements in charging infrastructure have also contributed to the growth of the electric motorcycles market. Another trend in the market is the increasing demand for high-performance motorcycles. As the Chinese middle class continues to expand, more consumers are willing to invest in premium motorcycles that offer superior performance and features. This trend is driven by the desire for a more exciting and enjoyable riding experience, as well as the status symbol associated with owning a high-end motorcycle.
Local special circumstances: China's vast population and rapid urbanization have created unique circumstances that contribute to the growth of the motorcycles market. In many cities, motorcycles are considered a practical and cost-effective solution for commuting, especially in areas where public transportation options are limited. Additionally, motorcycles are often used for delivery services, further driving demand in urban areas.
Underlying macroeconomic factors: China's strong economic growth and rising disposable incomes have played a significant role in the development of the motorcycles market. As more consumers have the financial means to purchase motorcycles, demand has increased. Additionally, the government's supportive policies, such as tax incentives and subsidies for electric motorcycles, have further stimulated market growth. In conclusion, the motorcycles market in China is experiencing robust growth due to changing customer preferences, emerging trends such as electric motorcycles and high-performance models, local special circumstances like traffic congestion and delivery services, and underlying macroeconomic factors such as strong economic growth and government support. As these factors continue to drive market demand, the motorcycles industry in China is expected to further expand in the coming years.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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