Key regions: United States, Brazil, Spain, Indonesia, Portugal
The Scooters market in China has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and unique local circumstances. Chinese consumers have developed a strong preference for scooters due to their affordability, convenience, and eco-friendliness. This has led to a surge in demand for scooters across the country.
Customer preferences: Chinese consumers are increasingly opting for scooters as their primary mode of transportation. This preference can be attributed to several factors. Firstly, scooters are more affordable compared to cars or motorcycles, making them an attractive option for budget-conscious consumers. Additionally, scooters are compact and maneuverable, making them ideal for navigating China's congested urban areas. Furthermore, the growing emphasis on environmental sustainability has prompted many Chinese consumers to choose scooters, as they are more eco-friendly compared to traditional vehicles.
Trends in the market: One of the key trends in the Chinese Scooters market is the rise of electric scooters. With the government's push for green transportation and the development of advanced battery technologies, electric scooters have gained popularity among Chinese consumers. Electric scooters offer a cleaner and more sustainable alternative to traditional gasoline-powered scooters, aligning with the country's environmental goals. As a result, many scooter manufacturers in China have shifted their focus towards producing electric models. Another trend in the market is the integration of smart technology into scooters. Chinese consumers are increasingly demanding scooters that come equipped with features such as GPS navigation, smartphone connectivity, and advanced safety systems. This trend is driven by the growing reliance on technology in everyday life and the desire for a more connected and convenient riding experience.
Local special circumstances: China's unique urban landscape and transportation infrastructure have also contributed to the growth of the Scooters market. The country's densely populated cities and limited parking spaces make scooters a practical choice for many Chinese consumers. Scooters are easier to park and maneuver through traffic, providing a more efficient means of transportation in congested urban areas. Additionally, the Chinese government has implemented policies to encourage the use of scooters as a way to alleviate traffic congestion and reduce air pollution.
Underlying macroeconomic factors: China's rapidly growing middle class and rising disposable incomes have played a significant role in the expansion of the Scooters market. As more Chinese consumers enter the middle class, they have greater purchasing power and are able to afford personal vehicles. Scooters offer an affordable and practical transportation option for this expanding consumer segment. Furthermore, the government's investment in infrastructure development, including the construction of new roads and bike lanes, has also facilitated the growth of the Scooters market by improving accessibility and safety for riders. In conclusion, the Scooters market in China is experiencing robust growth due to changing customer preferences, emerging trends such as electric scooters and smart technology integration, unique local circumstances, and underlying macroeconomic factors. As the demand for affordable, convenient, and eco-friendly transportation options continues to rise, the Scooters market in China is expected to further expand in the coming years.
Data coverage:
Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.Additional Notes:
The market is updated once a year.
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