Vitamins & Minerals (Pharmacies) - Pakistan

Revenue in the Vitamins & Minerals market is projected to reach US$60.12m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.37%, resulting in a market volume of US$64.34m by 2029.
In global comparison, most revenue will be generated China (US$4.41bn in 2024).
In relation to total population figures, per person revenues of US$0.25 are generated in 2024.

Definition:
The Vitamins and Minerals market encompasses a range of over-the-counter (OTC) natural and synthetic food supplements available through pharmacies. This includes products like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, presented in various forms such as capsules, dragees, pills, granulate, ampoules, solutions, powders, and syrups for oral consumption. Excluded from this market are prescription medications, items not explicitly categorized as food supplement drugs (e.g., muscle-building preparations), or those primarily intended for cosmetic use. Prominent examples of top-selling vitamin and mineral products include Vitasprint, Orthomol, magnesium granulate, Curazink, and Centrum. This market exclusively covers product sales through pharmacies.

Additional information:
The Vitamins and Minerals market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals (Pharmacies) market in Pakistan has been experiencing steady growth in recent years.

Customer preferences: Customers in Pakistan are increasingly becoming health-conscious and are seeking ways to improve their overall well-being. As a result, there is a growing demand for vitamins and minerals in the country. Consumers are becoming more aware of the benefits of these supplements and are incorporating them into their daily routines to support their immune system, boost energy levels, and improve their overall health. Additionally, there is a rising trend of self-medication among the population, leading to an increased demand for over-the-counter vitamins and minerals from pharmacies.

Trends in the market: One of the key trends in the Vitamins & Minerals (Pharmacies) market in Pakistan is the shift towards natural and organic supplements. Consumers are increasingly seeking products that are free from artificial additives and preservatives, and are opting for natural alternatives. This trend is driven by the growing awareness of the potential side effects of synthetic supplements and the desire for more sustainable and eco-friendly options. Another trend in the market is the increasing popularity of personalized nutrition. Consumers are looking for supplements that are tailored to their specific needs and preferences. This trend is fueled by advancements in technology, which allow for personalized health assessments and the development of customized supplement plans. Pharmacies are capitalizing on this trend by offering personalized consultation services and recommending specific vitamins and minerals based on individual requirements.

Local special circumstances: Pakistan has a large population with a high prevalence of vitamin and mineral deficiencies. This is primarily due to poor dietary habits, limited access to nutritious food, and a lack of awareness about the importance of a balanced diet. As a result, there is a significant demand for vitamins and minerals in the country. Pharmacies play a crucial role in addressing this issue by providing easy access to these supplements and educating consumers about their benefits.

Underlying macroeconomic factors: The growing middle class in Pakistan is driving the demand for vitamins and minerals. As disposable incomes rise, consumers are willing to spend more on their health and wellness. Additionally, the increasing urbanization in the country has led to a rise in sedentary lifestyles and unhealthy eating habits, further fueling the demand for supplements. In conclusion, the Vitamins & Minerals (Pharmacies) market in Pakistan is witnessing growth due to the increasing health-consciousness among consumers, the shift towards natural and personalized nutrition, the prevalence of vitamin and mineral deficiencies, and the growing middle class. Pharmacies are well-positioned to cater to the rising demand and play a vital role in improving the overall health and well-being of the population.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.