Vitamins & Minerals (Pharmacies) - Italy

Revenue in the Vitamins & Minerals market is projected to reach US$95.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.00%, resulting in a market volume of US$110.90m by 2029.
In global comparison, most revenue will be generated China (US$4.41bn in 2024).
In relation to total population figures, per person revenues of US$1.63 are generated in 2024.

Definition:
The Vitamins and Minerals market encompasses a range of over-the-counter (OTC) natural and synthetic food supplements available through pharmacies. This includes products like multivitamin preparations, minerals, vitamins, tonics, and cod liver oil, presented in various forms such as capsules, dragees, pills, granulate, ampoules, solutions, powders, and syrups for oral consumption. Excluded from this market are prescription medications, items not explicitly categorized as food supplement drugs (e.g., muscle-building preparations), or those primarily intended for cosmetic use. Prominent examples of top-selling vitamin and mineral products include Vitasprint, Orthomol, magnesium granulate, Curazink, and Centrum. This market exclusively covers product sales through pharmacies.

Additional information:
The Vitamins and Minerals market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Vitamin preparations
Mineral preparations (zinc, calcium, magnesium)
Cod liver oil

Prescription medicines
Homeopathic remedies
Probiotics and food products

The Vitamins & Minerals (Pharmacies) market in Italy has been experiencing significant growth in recent years.

Customer preferences: Italian consumers have become increasingly health-conscious, leading to a growing demand for vitamins and minerals. This trend is driven by several factors, including the aging population, rising healthcare costs, and a greater emphasis on preventive healthcare. As Italians become more aware of the importance of maintaining a healthy lifestyle, they are turning to vitamins and minerals as a way to support their overall well-being.

Trends in the market: One of the key trends in the Vitamins & Minerals (Pharmacies) market in Italy is the increasing popularity of natural and organic products. Consumers are becoming more discerning about the ingredients in the products they consume, and are seeking out natural alternatives to synthetic vitamins and minerals. This trend is driven by concerns about the potential side effects of synthetic ingredients, as well as a desire for products that are more sustainable and environmentally friendly. Another trend in the market is the rise of personalized nutrition. Italian consumers are increasingly looking for products that are tailored to their specific needs and preferences. This includes vitamins and minerals that are formulated to address specific health concerns, such as immune support or joint health. Personalized nutrition is seen as a way to optimize individual health outcomes and improve overall well-being.

Local special circumstances: Italy has a strong tradition of natural remedies and herbal medicine, which has influenced the Vitamins & Minerals (Pharmacies) market. Traditional herbal remedies are still widely used in Italy, and many consumers prefer natural alternatives to synthetic vitamins and minerals. This has led to the development of a range of herbal and plant-based supplements in the market.

Underlying macroeconomic factors: The growth of the Vitamins & Minerals (Pharmacies) market in Italy is also influenced by underlying macroeconomic factors. Italy has a large aging population, which is driving demand for products that support healthy aging and address age-related health concerns. Additionally, rising healthcare costs have led many Italians to take a more proactive approach to their health, including the use of vitamins and minerals as a preventive measure. In conclusion, the Vitamins & Minerals (Pharmacies) market in Italy is experiencing significant growth due to increasing consumer awareness of the importance of maintaining a healthy lifestyle. The market is characterized by a preference for natural and organic products, as well as a growing demand for personalized nutrition. Italy's strong tradition of natural remedies and herbal medicine also influences the market, with a range of herbal and plant-based supplements available. The growth of the market is further driven by the country's aging population and rising healthcare costs.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.