Medical Technology

In Italy, the projected revenue for the Medical Technology market market is estimated to reach US$15.27bn in 2024.
This market is dominated by Medical Devices, which is expected to have a market volume of US$12.58bn in the same year.
Looking ahead, the revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 3.48%, resulting in a market volume of US$18.12bn by 2029.
When comparing with other countries globally, the United States is expected to generate the highest revenue, projected to reach US$211.10bn in 2024.
Italy is known for its strong presence in the medical technology market, with a focus on innovative and advanced solutions for healthcare providers.

Definition:
The Medical Technology market covers devices and products used for prevention, diagnosis, and treatment of diseases. Next to pharmaceuticals, they form the most important category of medical products. The most well known medical technology products are, among others, pacemakers, imaging instruments, dialysis machines, and implants.

Structure:
The Medical Technology market consists of two markets, In Vitro Diagnostics (IVD) and Medical Devices. The IVD market covers products used for medical laboratory testing of specimens derived from the human body. The Medical Devices market covers a broad range of products which are further marketed into medical specialties or types of application: Cardiology Devices, Diagnostic Imaging Devices, Orthopedic Devices, Ophthalmic Devices, and General & Plastic Surgery Devices. The Other Medical Devices market provides information on additional areas that are not covered by the main markets.

Additional information:
Market values represent revenues paid to primary vendors at manufacturer price level either directly or through distribution channels (excluding VAT). Reported market revenues include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Revenues are allocated to the country where the money is spent.

Company examples: Medtronic, Johnson & Johnson, Abbott Laboratories, Siemens Healthineers.
Further information on the key players can be found in the Market Shares boxes.

Implants and prostheses
Assistive technology products (e.g., hearing aids, wheelchairs)
Clinical engineering products
Imaging devices
Products for laboratoy testing (IVD)
Active medical devices (i.e., operating with electrical energy)

Pharmaceuticals
Services (i.e., treatment expenses)
Consumer technologies, e.g., fitness trackers
Blood and transplants derived from the human body

The Medical Technology market in Italy is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences play a crucial role in driving the growth of the Medical Technology market in Italy. With an aging population and increasing healthcare needs, there is a growing demand for innovative medical devices and technologies that can improve patient outcomes and quality of life. Customers are increasingly seeking out advanced medical technologies that can provide accurate diagnoses, effective treatments, and personalized healthcare solutions. Additionally, there is a rising demand for minimally invasive procedures and wearable devices, as these technologies offer convenience and improved patient comfort. Several trends are shaping the Medical Technology market in Italy. One notable trend is the increasing adoption of digital health technologies. The integration of artificial intelligence, big data analytics, and telemedicine is revolutionizing healthcare delivery in Italy. These technologies enable remote patient monitoring, virtual consultations, and data-driven decision-making, leading to more efficient and cost-effective healthcare solutions. Another trend is the focus on personalized medicine. Advances in genomics and molecular diagnostics are enabling tailored treatments and therapies based on individual patient characteristics, leading to improved treatment outcomes and patient satisfaction. Local special circumstances also contribute to the development of the Medical Technology market in Italy. The country has a well-established healthcare system, with a strong emphasis on research and development. Italy is home to several leading medical technology companies and research institutions, fostering innovation and collaboration in the sector. Furthermore, the Italian government has implemented favorable policies and incentives to support the growth of the medical technology industry. These include tax incentives for research and development activities, streamlined regulatory processes, and funding opportunities for startups and small businesses. Underlying macroeconomic factors also play a role in the growth of the Medical Technology market in Italy. The country has a stable economy and a high level of healthcare expenditure. The government's commitment to healthcare investment and the increasing awareness of the importance of healthcare contribute to the demand for medical technologies. Additionally, Italy is part of the European Union, which provides access to a large market and facilitates trade and collaboration with other European countries. In conclusion, the Medical Technology market in Italy is experiencing significant growth and development. Customer preferences for innovative and personalized healthcare solutions, trends in digital health and personalized medicine, local special circumstances such as a strong healthcare system and favorable government policies, and underlying macroeconomic factors contribute to this positive trajectory. The market is expected to continue expanding as advancements in technology and healthcare delivery continue to drive innovation in the sector.

Data coverage:

Data encompasses B2B, B2G, and B2C spend. Figures are based on medical devices and IVD revenues allocated to the country where the money is spent at manufacturer price levels excluding VAT.

Modeling approach / Market size:

Modeling employs a top-down approach with a bottom-up validation, using financial information of the key players by market. Market sizes are determined by a top-down approach, based on a specific rationale for each market market and allocated to the covered countries according to the global market shares. As a basis for evaluating markets, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per capita, health risk factors, healthcare system, and regulations concerning medical products. Next, we use further relevant key market indicators and data from country-specific associations, such as healthcare expenditure per capita, health risk factors, healthcare payer system, and regulations concerning medical products. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

Medical technology plays a role in the lives of everyone. It includes most of all, medical devices which simplify the prevention, diagnosis, and treatment of diseases and illnesses. The most well-known medical technology products are, among others, pacemakers, imaging instruments, dialysis machines, and implants. The global medical technology industry was worth over 567 billion U.S. dollars annually. Established centers of this industry include North America and Western Europe. The United States is home to the world’s largest medical technology companies. As of 2022, Abbott Laboratories had the largest global revenue at over 31.2 billion U.S. dollars. The main focus of devices manufactured by the Chicago-based company are diagnostics, cardiovascular, and diabetes care. Two other medtech companies that round off the top three largest companies –Medtronic and Johnson & Johnson – are both based in the United States. Although, industry trends show that Asia, and in particular China, is about to play a more prominent role in the years to come.