Market Insights Health Pharmacies OTC Products

Sleep Aids (Pharmacies) - Russia

Russia

Revenue in the Sleep Aids market is projected to reach US$81.99m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.34%, resulting in a market volume of US$76.64m by 2029.
In global comparison, most revenue will be generated in the United States (US$1,473.00m in 2024).
In relation to total population figures, per person revenues of US$0.57 are generated in 2024.

Key regions: United States, Germany, Australia, India, United Kingdom

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Region

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Analyst Opinion

The Sleep Aids (Pharmacies) market in Russia has been experiencing significant growth in recent years.

Customer preferences: Customers in Russia are increasingly seeking sleep aids to address their sleep-related issues. This can be attributed to various factors such as the growing awareness about the importance of sleep for overall health and well-being, as well as the rising levels of stress and anxiety in the population. Additionally, the aging population in Russia has also contributed to the increased demand for sleep aids, as older individuals often face sleep disturbances.

Trends in the market: One of the key trends in the Sleep Aids (Pharmacies) market in Russia is the shift towards natural and herbal sleep aids. Customers are becoming more conscious about the potential side effects of synthetic sleep aids and are opting for natural alternatives. This trend is in line with the global market, where consumers are increasingly seeking natural and organic products across various sectors. Another trend in the market is the growing popularity of online sales channels. Customers in Russia are increasingly turning to online platforms to purchase sleep aids due to the convenience and wider product selection offered by e-commerce. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping across various industries.

Local special circumstances: Russia has a unique market landscape with a large number of independent pharmacies. These pharmacies play a crucial role in the distribution of sleep aids to customers. The presence of these independent pharmacies allows for a wide availability of sleep aids across the country, even in remote areas. This is particularly important in a vast country like Russia, where access to healthcare facilities can be challenging in certain regions.

Underlying macroeconomic factors: The growing market for sleep aids in Russia can be attributed to several underlying macroeconomic factors. Firstly, the improving economic conditions in the country have led to an increase in disposable income, allowing consumers to spend more on healthcare products, including sleep aids. Additionally, the increasing urbanization and hectic lifestyles have resulted in higher levels of stress and sleep disorders, driving the demand for sleep aids. In conclusion, the Sleep Aids (Pharmacies) market in Russia is experiencing growth due to the increasing customer preferences for sleep aids, the shift towards natural and herbal products, the popularity of online sales channels, the presence of independent pharmacies, and the underlying macroeconomic factors such as improving economic conditions and urbanization.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.