Key regions: Germany, Europe, South Korea, France, China
The Skin Treatment (Pharmacies) market in Russia is experiencing significant growth and development.
Customer preferences: Customers in Russia are increasingly prioritizing skincare and are willing to invest in high-quality skin treatment products. This shift in consumer behavior can be attributed to several factors. Firstly, there is a growing awareness and concern about skincare and the importance of maintaining healthy skin. Secondly, the influence of social media and beauty influencers has played a significant role in shaping consumer preferences, as people are exposed to a wide range of skincare products and routines. Lastly, the increasing disposable income of consumers in Russia has allowed them to allocate more funds towards skincare products.
Trends in the market: One of the key trends in the Skin Treatment (Pharmacies) market in Russia is the rising demand for natural and organic skincare products. Consumers are becoming more conscious about the ingredients used in their skincare products and are opting for products that are free from harmful chemicals and artificial additives. This trend is driven by the growing awareness of the potential negative effects of certain chemicals on the skin and the environment. Another trend in the market is the increasing popularity of multi-step skincare routines. Inspired by Korean beauty trends, Russian consumers are adopting elaborate skincare routines that involve multiple products such as cleansers, toners, serums, moisturizers, and masks. This trend has led to an increased demand for a wide range of skincare products, creating opportunities for both local and international brands.
Local special circumstances: Russia has a unique climate, with harsh winters and hot summers. These extreme weather conditions can have a significant impact on the skin, leading to dryness, sensitivity, and other skin issues. As a result, there is a high demand for skincare products that cater to these specific needs. Moisturizers, hydrating serums, and products with SPF are particularly popular among Russian consumers. Furthermore, the Russian market is characterized by a preference for local brands. Russian consumers tend to trust and favor products that are manufactured domestically, as they believe these products are better suited to their specific needs and preferences. This presents an opportunity for local brands to gain a competitive edge in the market.
Underlying macroeconomic factors: The growing economy and increasing disposable income in Russia have played a significant role in the development of the Skin Treatment (Pharmacies) market. As consumers have more purchasing power, they are able to allocate a larger portion of their income towards skincare products. Additionally, the expanding middle class in Russia has contributed to the growth of the market, as this demographic segment is more likely to invest in skincare products. In conclusion, the Skin Treatment (Pharmacies) market in Russia is experiencing growth and development driven by changing customer preferences, including a focus on natural and organic products and multi-step skincare routines. The unique climate and preference for local brands also contribute to the market's development. The underlying macroeconomic factors, such as the growing economy and increasing disposable income, further support the expansion of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
