Key regions: United States, Germany, Australia, India, United Kingdom
The Sleep Aids (Pharmacies) market in Croatia is experiencing steady growth due to changing customer preferences, market trends, and local special circumstances. Customer preferences for sleep aids have shifted towards natural and herbal remedies, as consumers become more conscious of their health and seek alternatives to traditional pharmaceuticals. This trend is not unique to Croatia, but is seen worldwide as consumers prioritize holistic wellness and seek out products with fewer side effects. In line with this shift, the market for natural sleep aids has been growing steadily in Croatia. Consumers are increasingly opting for products that contain herbal ingredients such as valerian root, chamomile, and melatonin. These natural ingredients are believed to promote relaxation and improve sleep quality without the risk of dependency or other adverse effects associated with prescription sleep aids. As a result, there has been a rise in the availability and variety of natural sleep aids in Croatian pharmacies, catering to the growing demand. Another trend in the Sleep Aids (Pharmacies) market in Croatia is the increasing popularity of sleep tracking devices and apps. These tools allow individuals to monitor their sleep patterns, track the quality and duration of their sleep, and receive personalized recommendations for improving sleep. This trend is driven by the growing awareness of the importance of sleep for overall health and well-being. Sleep tracking devices and apps provide consumers with insights into their sleep habits and empower them to take proactive steps towards better sleep. As a result, pharmacies in Croatia are stocking these devices and partnering with app developers to offer a comprehensive sleep solution to customers. In addition to changing customer preferences and market trends, there are also local special circumstances that contribute to the development of the Sleep Aids (Pharmacies) market in Croatia. One such circumstance is the high prevalence of sleep disorders in the country. According to a study conducted by the Croatian Institute of Public Health, around 30% of the population suffers from sleep problems. This high prevalence creates a significant market opportunity for sleep aids in Croatia, as individuals seek solutions to improve their sleep quality and overall well-being. Furthermore, the aging population in Croatia is also driving the growth of the Sleep Aids (Pharmacies) market. As people age, they are more likely to experience sleep disturbances and require sleep aids to address these issues. The increasing number of elderly individuals in Croatia, coupled with their higher likelihood of sleep problems, creates a growing customer base for sleep aids in the country. Underlying macroeconomic factors, such as the overall economic stability and disposable income levels in Croatia, also play a role in the development of the Sleep Aids (Pharmacies) market. As the economy improves and disposable incomes increase, individuals are more willing to invest in products that promote their health and well-being, including sleep aids. This favorable economic environment provides a conducive market for the growth of the Sleep Aids (Pharmacies) market in Croatia. In conclusion, the Sleep Aids (Pharmacies) market in Croatia is developing due to changing customer preferences towards natural remedies, the popularity of sleep tracking devices and apps, local special circumstances such as the high prevalence of sleep disorders and the aging population, and underlying macroeconomic factors. These factors collectively contribute to the steady growth of the market, providing opportunities for pharmacies to cater to the evolving needs and demands of consumers in Croatia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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