Key regions: France, Australia, India, South Korea, Germany
The Other OTC Pharmaceuticals (Pharmacies) market in Croatia has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the Other OTC Pharmaceuticals (Pharmacies) market in Croatia have shifted towards self-care and preventive healthcare. Consumers are increasingly looking for over-the-counter medications and products that can help them manage minor health issues and maintain their well-being. This trend is driven by the growing awareness of the importance of self-care and the desire to take control of one's own health. In terms of trends in the market, there has been an increase in the availability and variety of Other OTC Pharmaceuticals (Pharmacies) products in Croatia. Pharmacies have expanded their offerings to meet the changing demands of consumers. This includes a wider range of medications, supplements, and personal care products that are easily accessible to customers. Additionally, there has been a growing emphasis on natural and organic products, as consumers are becoming more conscious of the ingredients and potential side effects of traditional medications. Local special circumstances in Croatia have also contributed to the development of the Other OTC Pharmaceuticals (Pharmacies) market. The country has a well-established healthcare system, with a strong network of pharmacies that are easily accessible to the population. This has created a favorable environment for the growth of the market, as consumers have convenient access to a wide range of products and professional advice from pharmacists. Underlying macroeconomic factors have played a role in the development of the Other OTC Pharmaceuticals (Pharmacies) market in Croatia as well. The country has experienced steady economic growth in recent years, which has increased disposable income and consumer spending power. This has allowed consumers to allocate more of their budget towards healthcare and wellness products, including those available over-the-counter. In conclusion, the Other OTC Pharmaceuticals (Pharmacies) market in Croatia is developing due to changing customer preferences towards self-care and preventive healthcare, the availability of a wider range of products, the local special circumstances of a well-established healthcare system, and the underlying macroeconomic factors of steady economic growth. These factors have created a favorable environment for the growth of the market and are expected to continue driving its development in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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