Market Insights Health Pharmacies OTC Products

Pharmacy Usual Items - Croatia

Croatia

Revenue in the Pharmacy Usual Items market is projected to reach US$81.55m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.32%, resulting in a market volume of US$116.10m by 2029.
In global comparison, most revenue will be generated in China (US$48,050.00m in 2024).
In relation to total population figures, per person revenues of US$20.46 are generated in 2024.

Key regions: Japan, France, China, Australia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Pharmacy Usual Items market in Croatia is experiencing steady growth due to several factors.

Customer preferences: Customers in Croatia tend to prioritize convenience and accessibility when it comes to purchasing pharmacy usual items. They value the ability to easily find and purchase products such as over-the-counter medications, personal care items, and health supplements. Additionally, customers in Croatia often prefer products that are locally produced or sourced, as they prioritize supporting local businesses.

Trends in the market: One of the key trends in the Pharmacy Usual Items market in Croatia is the increasing demand for natural and organic products. Customers are becoming more conscious of the ingredients used in the products they consume and are actively seeking out options that are free from harmful chemicals. This trend is driven by a growing awareness of the importance of health and well-being, as well as an increasing focus on sustainability. Another trend in the market is the rise of e-commerce. With the advancement of technology and the increasing availability of internet access, more customers in Croatia are turning to online platforms to purchase their pharmacy usual items. This trend is driven by the convenience and ease of online shopping, as well as the wider range of products available compared to traditional brick-and-mortar stores.

Local special circumstances: Croatia has a unique geographical location, with a diverse landscape that includes both coastal and inland regions. This diversity contributes to the local special circumstances in the Pharmacy Usual Items market. Coastal regions, which are popular tourist destinations, experience higher demand for pharmacy usual items during the peak tourist season. On the other hand, inland regions may have different customer preferences and demand patterns, influenced by factors such as climate and lifestyle.

Underlying macroeconomic factors: The growth of the Pharmacy Usual Items market in Croatia is also influenced by underlying macroeconomic factors. The country has seen a steady increase in disposable income, which has led to higher purchasing power among consumers. As a result, customers are more willing to spend on pharmacy usual items, including products that are considered to be premium or higher-end. Furthermore, the aging population in Croatia is another macroeconomic factor driving the growth of the market. As the population ages, there is an increased demand for healthcare products and services, including pharmacy usual items. This demographic shift creates opportunities for market growth and the development of specialized products targeting the specific needs of older consumers. In conclusion, the Pharmacy Usual Items market in Croatia is developing in response to customer preferences for convenience and accessibility, as well as the increasing demand for natural and organic products. The rise of e-commerce and the unique local circumstances in different regions of Croatia also contribute to the market trends. Additionally, underlying macroeconomic factors such as increasing disposable income and an aging population further drive the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.