Skin Treatment (Pharmacies) - Italy

Revenue in the Skin Treatment market is projected to reach US$285.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.60%, resulting in a market volume of US$341.00m by 2029.
In global comparison, most revenue will be generated United States (US$3.32bn in 2024).
In relation to total population figures, per person revenues of US$4.87 are generated in 2024.

Definition: Skin Treatment Market
The Skin Treatment market encompasses a range of over-the-counter (OTC) natural and synthetic medical products designed for skin treatment. This category includes antibacterial preparations, agents for acne treatment, and antifungal solutions. These treatment preparations are available in various forms, such as ointments, creams, gels, pills, capsules, washing lotions, peelings, pastes, solutions, fluids, suppositories, and sprays. Both external and internal applications are covered in this market segment. It's important to note that prescription medications, products contravening state regulations, items that do not explicitly serve as skin treatment drugs (e.g., painkillers), or those primarily intended for cosmetic purposes are excluded from this definition. This market exclusively covers product sales through pharmacies.

Additional Information:
The Skin Treatment market comprises revenues, average revenue per capita and average revenue per pharmacy. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Natural and synthetic agents
Agents for internal and external application
Preparations to treat skin diseases (e.g. acne treatment)

Prescription medicines
Homeopathic remedies
Painkillers
Cosmetic products
Adhesive patches

The Skin Treatment (Pharmacies) market in Italy is experiencing steady growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Skin Treatment (Pharmacies) market in Italy are shifting towards natural and organic products. Consumers are becoming more conscious about the ingredients used in skincare products and are opting for products that are free from harmful chemicals. This preference for natural and organic products is driving the demand for skincare products in pharmacies that offer a wide range of such products. Additionally, customers are also seeking products that cater to specific skin concerns, such as anti-aging, acne treatment, and sensitive skin. This has led to an increase in the availability of specialized skincare products in pharmacies. Trends in the market indicate a growing demand for skincare products that provide multiple benefits. Customers are looking for products that not only address their specific skin concerns but also offer additional benefits such as sun protection, hydration, and anti-pollution properties. This trend is driving the development of innovative skincare formulations that combine multiple functions in a single product. Pharmacies are capitalizing on this trend by stocking a variety of multi-functional skincare products to cater to the evolving needs of customers. Local special circumstances in Italy, such as the country's rich history and culture of skincare, have contributed to the growth of the Skin Treatment (Pharmacies) market. Italy is known for its traditional beauty rituals and natural ingredients like olive oil, honey, and herbs, which have been used for centuries in skincare. This heritage has created a demand for skincare products that incorporate these traditional ingredients, leading to the development of niche brands and products that cater to this specific market segment. Pharmacies in Italy are capitalizing on this demand by offering a wide range of skincare products that highlight the country's traditional beauty secrets. Underlying macroeconomic factors also play a role in the development of the Skin Treatment (Pharmacies) market in Italy. The country's improving economy and increasing disposable income levels have led to higher consumer spending on skincare products. As consumers have more purchasing power, they are willing to invest in high-quality skincare products available in pharmacies. Additionally, the aging population in Italy has also contributed to the growth of the market, as older consumers are more likely to prioritize skincare and invest in anti-aging products. In conclusion, the Skin Treatment (Pharmacies) market in Italy is witnessing growth due to changing customer preferences towards natural and organic products, emerging trends in the market for multi-functional skincare products, local special circumstances that highlight traditional beauty rituals, and underlying macroeconomic factors such as the improving economy and aging population.

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

The global online pharmacy sector was estimated at 32 billion U.S. dollars by the end of 2023. In the United States, forecasts indicate that this figure would reach approximately 5.7 billion, solidifying its position as one of the largest online pharmacy markets. However, China dominates the pharma e-commerce industry worldwide, generating nearly 8.5 billion dollars in revenue. With China at the forefront, it is no wonder digital pharmacies make up the fastest-growing segment in the Asian digital health market.