Key regions: Germany, Europe, South Korea, France, China
The Skin Treatment (Pharmacies) market in Georgia is experiencing significant growth due to changing customer preferences and trends in the market. Customer preferences for skincare products have shifted towards natural and organic ingredients, as consumers become more conscious about the potential harmful effects of chemicals on their skin. This trend is not unique to Georgia, but is seen worldwide as consumers prioritize products that are perceived as safer and more environmentally friendly. In addition to natural and organic ingredients, customers in the Skin Treatment (Pharmacies) market in Georgia are also seeking products that address specific skin concerns such as aging, acne, and hyperpigmentation. This trend is driven by the increasing awareness and desire for personalized skincare solutions. Customers are willing to invest in products that offer targeted treatments and visible results. Another trend in the market is the rise of online sales channels. Customers in Georgia are increasingly purchasing skincare products online, driven by convenience and the availability of a wider range of products. Online platforms offer customers the opportunity to compare prices, read reviews, and access a larger selection of products from both local and international brands. This trend is also influenced by the COVID-19 pandemic, as customers prefer to shop from the safety of their homes. Local special circumstances in Georgia also contribute to the development of the Skin Treatment (Pharmacies) market. The country has a rich tradition of natural remedies and herbal medicine, which has influenced customer preferences for natural skincare products. Georgian consumers have a long-standing belief in the healing properties of natural ingredients such as honey, herbs, and oils, and this has shaped their preferences for skincare products. Underlying macroeconomic factors have also played a role in the growth of the Skin Treatment (Pharmacies) market in Georgia. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, customers are more willing to invest in high-quality skincare products and are seeking premium and luxury brands. In conclusion, the Skin Treatment (Pharmacies) market in Georgia is developing due to changing customer preferences for natural and organic ingredients, a demand for targeted skincare solutions, the rise of online sales channels, local special circumstances related to traditional remedies, and underlying macroeconomic factors such as increased disposable income. These factors have created opportunities for both local and international brands to cater to the evolving needs of Georgian consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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