Key regions: Japan, United States, Europe, United Kingdom, Canada
The Hand Sanitizer (Pharmacies) market in Georgia has witnessed significant growth in recent years. Customer preferences for hand sanitizers have shifted due to changing lifestyles and increased awareness of the importance of hand hygiene. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in the development of the market.
Customer preferences: Customers in Georgia have shown a growing preference for hand sanitizers in pharmacies. This can be attributed to the convenience of purchasing hand sanitizers along with other healthcare products in a single location. Pharmacies are also seen as trusted sources for healthcare products, which further enhances customer preference for hand sanitizers in these establishments.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Georgia is the increasing demand for natural and organic hand sanitizers. Customers are becoming more conscious of the ingredients used in their personal care products and are opting for products that are free from harmful chemicals. This trend is in line with the global shift towards natural and organic products. Another trend in the market is the rising popularity of travel-sized hand sanitizers. With the increasing frequency of travel, customers are looking for portable and convenient options to maintain hand hygiene on-the-go. Travel-sized hand sanitizers are compact and easily fit into bags or pockets, making them a preferred choice for customers.
Local special circumstances: Georgia has a growing tourism industry, with a significant number of international visitors each year. This has contributed to the demand for hand sanitizers, as tourists are more conscious of maintaining hand hygiene while traveling. Pharmacies in popular tourist destinations cater to this demand by stocking a wide range of hand sanitizers.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Georgia is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. As a result, customers have more purchasing power and are willing to spend on personal care products, including hand sanitizers. Furthermore, the COVID-19 pandemic has fueled the demand for hand sanitizers globally, including in Georgia. The increased focus on hand hygiene and the need to prevent the spread of the virus has led to a surge in the sales of hand sanitizers. Pharmacies have been at the forefront of meeting this demand, making hand sanitizers easily accessible to the general public. In conclusion, the Hand Sanitizer (Pharmacies) market in Georgia has witnessed growth due to changing customer preferences, including a preference for natural and organic products and travel-sized options. Local special circumstances, such as the growing tourism industry, have also contributed to the development of the market. Additionally, underlying macroeconomic factors, such as economic growth and the impact of the COVID-19 pandemic, have further boosted the demand for hand sanitizers in pharmacies.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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