Key regions: Australia, United States, India, Europe, China
The Digestive & Intestinal Remedies (Pharmacies) market in Georgia has been experiencing significant growth in recent years.
Customer preferences: Customers in Georgia have shown a strong preference for digestive and intestinal remedies in pharmacies. This can be attributed to several factors, including the increasing awareness about the importance of digestive health and the availability of a wide range of over-the-counter remedies in pharmacies. Additionally, the convenience of purchasing these remedies from pharmacies, which are easily accessible to the general public, has also contributed to the growing demand.
Trends in the market: One of the key trends in the Digestive & Intestinal Remedies (Pharmacies) market in Georgia is the increasing demand for natural and herbal remedies. Customers are becoming more conscious about the ingredients used in the remedies they consume and are opting for products that are perceived to be more natural and have fewer side effects. This trend is in line with the global shift towards natural and alternative medicines. Another trend in the market is the rising popularity of probiotics. Probiotics are live bacteria and yeasts that are beneficial for digestive health. They are increasingly being recognized for their potential to improve gut health and enhance overall well-being. As a result, there has been a surge in the demand for probiotic supplements and foods containing probiotics, such as yogurt and fermented products.
Local special circumstances: Georgia has a rich culinary tradition, with a variety of traditional dishes that are often heavy and rich in spices. This can lead to digestive issues for some individuals, which in turn drives the demand for digestive and intestinal remedies. The local cuisine, combined with the country's growing tourism industry, has created a favorable environment for the growth of the Digestive & Intestinal Remedies (Pharmacies) market.
Underlying macroeconomic factors: The growing economy of Georgia has played a significant role in the development of the Digestive & Intestinal Remedies (Pharmacies) market. As disposable incomes rise, more people are able to afford healthcare products, including digestive and intestinal remedies. Additionally, the increasing urbanization and modernization of the country have led to changes in lifestyle and dietary habits, which can contribute to digestive issues and subsequently drive the demand for remedies. In conclusion, the Digestive & Intestinal Remedies (Pharmacies) market in Georgia is experiencing growth due to customer preferences for convenient access to a wide range of remedies, the increasing popularity of natural and herbal products, and the rising demand for probiotics. The local culinary tradition and the country's growing economy also contribute to the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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