The Pharmacy Usual Items market in Portugal has been experiencing steady growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Portugal have played a significant role in the growth of the Pharmacy Usual Items market. Customers in Portugal value convenience and accessibility when it comes to purchasing their usual items. They prefer to have a wide range of products available at their local pharmacies, making it easy for them to find everything they need in one place. Additionally, customers in Portugal are increasingly interested in natural and organic products, leading to an increase in demand for these items in the Pharmacy Usual Items market. Trends in the market have also contributed to its growth. One notable trend is the increasing popularity of online shopping in Portugal. Many pharmacies now offer online platforms where customers can conveniently browse and purchase their usual items. This trend has not only expanded the reach of the Pharmacy Usual Items market, but it has also provided customers with more options and flexibility in their purchasing decisions. Local special circumstances have also played a role in the development of the Pharmacy Usual Items market in Portugal. The country has a strong healthcare system that emphasizes the importance of preventive care and self-medication. As a result, there is a high demand for over-the-counter medications and health products, which are commonly found in the Pharmacy Usual Items market. Additionally, Portugal has a large aging population, which has increased the demand for products that cater to the specific needs of older individuals, such as vitamins, supplements, and mobility aids. Underlying macroeconomic factors have further supported the growth of the Pharmacy Usual Items market in Portugal. The country has experienced a stable economy in recent years, with a growing middle class and increasing disposable income. This has allowed consumers to spend more on healthcare and wellness products, including those found in the Pharmacy Usual Items market. Furthermore, the government has implemented policies to promote the accessibility and affordability of healthcare, which has also contributed to the market's growth. In conclusion, the Pharmacy Usual Items market in Portugal has experienced steady growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of purchasing usual items at local pharmacies, the increasing popularity of online shopping, the emphasis on preventive care and self-medication, the aging population, and the stable economy have all contributed to the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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