Cannabis

Portugal is projected to reach a revenue of US$42.80m in the Cannabis market by 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.23%, leading to a market volume of US$47.79m by 2029.
When compared globally, the United States is set to generate the highest revenue, amounting to US$42.98bn in 2024.
In terms of per person revenues in 2024, in Portugal is expected to generate US$33.67.
Portugal's Cannabis market is burgeoning with new regulations, attracting investors seeking opportunities in the country's growing industry.

Definition:
The Cannabis market covers products derived from the cannabis plant used for medical or recreational purposes. These products may include dried flowers, oils, edibles, tinctures, and topicals. Depending on the regulations in each country or state, these products are provided by dispensaries, pharmacies, and/or online platforms. They may be consumed in the form of smoking, vaporizing, eating, or applying topically.

Structure:
The market includes Medical, Pharmaceutical, and Recreational Cannabis as well as CBD Products. The Medical and Pharmaceutical Cannabis markets include products used to treat conditions such as chronic pain, mental disorders, and other medical conditions. The Recreational Cannabis and the the CBD Products markets include products used for personal enjoyment or leisure purposes. All cannabis markets include various forms of cannabis such as flowers, concentrates, edibles, and topicals.

Additional information:
Market values represent the revenues generated by retail prices paid to vendors, either directly or through distribution channels (excluding VAT). Reported market revenues include spending by consumers (B2C), companies (B2B), and governments (B2G).

Company examples: Canopy Growth Corporation, Aurora Cannabis, Curaleaf Holdings, Tilray, Green Thumb Industries, Trulieve Cannabis, Verano Holdings.

Recreational Cannabis
Medical Cannabis
Pharmaceutical Cannabis
CBD Products

Illegal cannabis
Cannabis cultivated for private use

Portugal has seen a significant growth in the Cannabis market in recent years, with various factors influencing this development.

Customer preferences: Consumers in Portugal are increasingly showing interest in Cannabis products for both medicinal and recreational purposes. The growing awareness of the potential health benefits of Cannabis, along with changing societal attitudes towards its use, has led to a shift in consumer preferences. There is a rising demand for a wide range of Cannabis products, including oils, edibles, and topicals, reflecting the diverse needs and preferences of the market.

Trends in the market: One notable trend in the Cannabis market in Portugal is the increasing number of licensed producers and distributors entering the market. This trend is driven by the gradual legalization of Cannabis for medicinal use and the expanding opportunities in the industry. As more players enter the market, competition is intensifying, leading to innovation in product offerings and marketing strategies to attract and retain customers.

Local special circumstances: Portugal's unique regulatory environment has played a crucial role in shaping the Cannabis market in the country. The decriminalization of drug use in Portugal in 2001 set a progressive tone for drug policy in the country, creating a more favorable environment for the Cannabis industry to thrive. The country's strategic location in Europe also positions it as a potential hub for Cannabis cultivation and distribution, further fueling market growth.

Underlying macroeconomic factors: The economic landscape in Portugal, characterized by a growing economy and increasing disposable income levels, has contributed to the expansion of the Cannabis market. As consumers have more purchasing power, they are more willing to spend on Cannabis products, driving market growth. Additionally, the government's efforts to attract foreign investment and stimulate economic development have created opportunities for Cannabis businesses to establish a presence in the country, boosting market growth further.

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on companies' revenues, funding values and global consumer survey data. Revenues include retail, sales and taxes.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use financial reports, third-party data. Next, we use relevant key market indicators and data from country-specific associations such as tobacco spending per capita, medical product spending per capita, consumer spending and consumer spending for recreation purposes, population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, S-Curve function, ARIMA time series model and exponential curve function.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

Cannabis or marijuana, the psychoactive drug from the cannabis plant is growing in popularity around the globe, both for recreational and medicinal uses. While there are many countries that have legalized cannabis in some capacity for medical purposes, only a handful have done so for recreational use. Even though cannabis is not federally legal in the United States, the combined legal states represent the largest market in the world. After the U.S., Canada, which legalized cannabis nation-wide in 2018 represents the next largest market. In 2021, a new coalition government was formed in Germany that indicated that the legalization of cannabis was on their agenda. Germany would be the largest legal adult-use market in Europe and would act as a test case for other countries on the continent considering the merits of legalization.