Key regions: Japan, United States, Europe, United Kingdom, Canada
The Hand Sanitizer (Pharmacies) market in Oman has experienced significant growth in recent years, driven by increasing customer preferences for personal hygiene and the rising awareness of the importance of hand sanitization.
Customer preferences: Customers in Oman have shown a growing preference for hand sanitizers as a convenient and effective way to maintain personal hygiene. This preference is driven by the increasing awareness of the importance of hand sanitization in preventing the spread of germs and diseases. Moreover, the convenience of using hand sanitizers, especially in public places where access to soap and water may be limited, has further fueled the demand for these products.
Trends in the market: The Hand Sanitizer (Pharmacies) market in Oman has witnessed several trends in recent years. Firstly, there has been a shift towards the use of alcohol-based hand sanitizers, which are considered more effective in killing germs compared to non-alcohol-based alternatives. This trend is in line with the global market, where alcohol-based hand sanitizers are gaining popularity due to their higher efficacy. Secondly, there is a growing demand for hand sanitizers with moisturizing properties. This trend is driven by the increasing awareness of the potential drying effect of alcohol-based sanitizers on the skin. Customers are now seeking products that not only kill germs but also keep their hands moisturized and nourished.
Local special circumstances: Oman, being a country with a hot climate, experiences high temperatures throughout the year. This climate poses challenges for maintaining personal hygiene, as excessive sweating and increased humidity can lead to the growth of bacteria and germs. As a result, there is a greater need for effective hand sanitizers to combat these hygiene issues.
Underlying macroeconomic factors: The growth of the Hand Sanitizer (Pharmacies) market in Oman can also be attributed to several underlying macroeconomic factors. Firstly, the increasing disposable income of the population has enabled individuals to spend more on personal care products, including hand sanitizers. This trend is supported by the overall economic growth and stability in the country. Secondly, the government's initiatives to promote public health and hygiene have also contributed to the growth of the hand sanitizer market. The government has been actively promoting the importance of hand sanitization, especially during the COVID-19 pandemic, which has further increased the demand for these products. In conclusion, the Hand Sanitizer (Pharmacies) market in Oman has experienced significant growth due to increasing customer preferences for personal hygiene, the rising awareness of the importance of hand sanitization, and the underlying macroeconomic factors. The market has witnessed trends such as the preference for alcohol-based sanitizers and the demand for moisturizing properties. Moreover, the local special circumstances, such as the hot climate, have further fueled the demand for hand sanitizers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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