Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Oman has been experiencing steady growth in recent years.
Customer preferences: Customers in Oman have shown a preference for over-the-counter cold and cough remedies purchased from pharmacies. This preference can be attributed to the convenience and accessibility of these products. In addition, customers in Oman tend to rely on self-medication for minor ailments such as cold and cough, which further drives the demand for these remedies.
Trends in the market: One of the key trends in the Cold & Cough Remedies (Pharmacies) market in Oman is the growing demand for natural and herbal remedies. Customers are increasingly seeking products that are perceived to be safer and have fewer side effects. This trend is in line with the global shift towards natural and organic products. As a result, pharmacies in Oman are expanding their product offerings to include a wider range of natural and herbal remedies. Another trend in the market is the increasing use of online platforms for purchasing cold and cough remedies. With the growth of e-commerce in Oman, customers now have the option to conveniently order these products online and have them delivered to their doorstep. This trend has been further accelerated by the COVID-19 pandemic, as customers have become more cautious about visiting physical stores.
Local special circumstances: Oman has a hot and dry climate, which makes its residents more susceptible to respiratory infections. This, coupled with the high prevalence of smoking in the country, has contributed to a higher demand for cold and cough remedies. Additionally, Oman has a young population with a high birth rate, which has also led to an increased demand for pediatric cold and cough remedies.
Underlying macroeconomic factors: The growth of the Cold & Cough Remedies (Pharmacies) market in Oman can be attributed to several underlying macroeconomic factors. Firstly, the country's growing population and increasing disposable income have led to higher healthcare spending. This has resulted in an increased demand for over-the-counter remedies, including cold and cough products. Furthermore, the government of Oman has been actively promoting the development of the healthcare sector in the country. This includes initiatives to improve access to healthcare services and increase the availability of pharmaceutical products. These efforts have contributed to the growth of the Cold & Cough Remedies (Pharmacies) market in Oman. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Oman is experiencing steady growth due to customer preferences for over-the-counter remedies, the growing demand for natural and herbal products, the increasing use of online platforms for purchasing, local special circumstances such as the climate and population demographics, and underlying macroeconomic factors such as population growth and government initiatives.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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