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Key regions: Spain, South Africa, Europe, Netherlands, Australia
The Recreational Cannabis market in D-A-CH has been experiencing significant growth and development in recent years.
Customer preferences: Consumers in the D-A-CH region are showing a growing interest in recreational cannabis products, particularly those that offer unique flavors and diverse consumption methods. There is a noticeable shift towards premium and organic products, reflecting a preference for quality and sustainability among customers.
Trends in the market: In Germany, there is a rising trend towards cannabis-infused wellness and beauty products, catering to health-conscious consumers. Switzerland is witnessing a surge in the popularity of cannabis tourism, with an increasing number of visitors exploring the country's cannabis culture. Austria, on the other hand, is experiencing a trend towards cannabis social clubs, providing a space for like-minded individuals to gather and consume cannabis together.
Local special circumstances: Germany's strict regulations on THC content in cannabis products have led to a booming market for CBD products, which are widely available and increasingly popular among consumers. Switzerland's progressive cannabis policies, including the legalization of low-THC cannabis products, have created a unique market environment that attracts both local and international cannabis enthusiasts. Austria's decriminalization of small quantities of cannabis for personal use has fostered a growing community of cannabis advocates and entrepreneurs in the country.
Underlying macroeconomic factors: The growing acceptance of cannabis for recreational use across the D-A-CH region is influenced by shifting societal attitudes, as more people recognize the potential benefits of cannabis and support its legalization. Economic factors such as job creation, tax revenue, and tourism opportunities also play a significant role in driving the development of the recreational cannabis market in D-A-CH. Additionally, increasing investments in cannabis research and development are contributing to the expansion and diversification of the market in the region.
Data coverage:
Data encompasses B2B and B2C enterprises. Figures are based on companies' revenues, funding values and global consumer survey data. Revenues include retail, sales and taxes.Modeling approach / Market size:
Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use financial reports, third-party data. Next, we use relevant key market indicators and data from country-specific associations such as tobacco spending per capita, medical product spending per capita, consumer spending and consumer spending for recreation purposes, population. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, S-Curve function, ARIMA time series model and exponential curve function.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. GCS data is reweighted for representativeness.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)