Wealth Management

Assets under Management in the Wealth Management market are projected to reach US$3.98bn in 2024.
Financial Advisory dominates the market with a projected market volume of US$3.32bn in 2024.
Assets under Management are expected to show an annual growth rate (CAGR 2024-2029) of 1.57%, resulting in a market volume of US$4.30bn by 2029.

Definition:

Wealth management is a service provided by financial institutions, such as banks or investment firms, to help individuals manage their money and investments. The goal of wealth management is to help people grow and protect their wealth over time, by creating personalized investment plans that consider their financial goals, risk tolerance, and overall financial situation. This goal ultimately emphasizes wealth creation through wealth preservation.

Structure:

The Wealth Management market consists of two different segments, Financial Advisory and Digital Investment. Financial Advisory covers traditional financial advisory services and provides a broader look into the revenue generated by this offering. Digital Investment contains automated investment services (Robo-Advisors) and online trading services (Neobrokers) that go beyond the means of traditional financial advisory services.

Additional information:

The market comprises of revenues, number of advisors, average revenue per advisor, assets under management (AUM), users, average revenue per user, and average AUM per user. Revenues are generated through the financial advisory services offered by the financial institutions within the Wealth Management market space. The market only displays B2C revenues and users for the above-mentioned segments and subsegments; B2B and B2G revenues are not included. Additional definitions for each segment can be found on the respective segment pages.
Market numbers for Digital Investment are also featured among our digital markets, namely in the Digital Investment segment of the Fintech market.
Key players in the market include financial institutions such as BlackRock, Vanguard Group, Fidelity Investments, State Street Global, and J.P. Morgan Chase & Co.

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Traditional & Digital Wealth Management (non-automated & automated wealth management services)
Traditional Investment, incl. Financial Advisors
Banks, Financial Institutions, and Financial Services Companies
Digital Investment, incl. Robo-advisors and Neobrokers
Full-Service Products for Investing and Trading
Retail/Non-Professional Investors

Commercial Assets or Assets Under Custody
Independent Financial Advisory Companies
Independent Financial Advisors (IFAs)
Full-Service Products for Insurance and Lending

The Wealth Management market in Ghana is experiencing steady growth and development, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ghana are shifting towards more sophisticated wealth management solutions as individuals seek to protect and grow their assets.

This is partly due to increasing awareness about the benefits of wealth management and the desire to diversify investment portfolios. Additionally, Ghana's growing middle class is fueling demand for personalized financial advice and services that cater to their individual needs and goals. Trends in the market indicate a growing interest in alternative investment options such as real estate, private equity, and venture capital.

This is driven by the potential for higher returns and diversification opportunities. Wealthy individuals in Ghana are increasingly looking beyond traditional investment avenues and exploring new opportunities both locally and internationally. In addition, there is a growing focus on sustainable and socially responsible investing in Ghana.

Investors are becoming more conscious of the environmental, social, and governance (ESG) factors associated with their investments. This trend is aligned with global efforts to promote sustainable development and responsible investing practices. Local special circumstances also play a role in shaping the Wealth Management market in Ghana.

The country's stable political environment and improving regulatory framework have created a favorable investment climate. The government's commitment to economic growth and development has attracted foreign investors and contributed to the expansion of the Wealth Management sector. Furthermore, Ghana's youthful population and increasing urbanization present opportunities for wealth management providers.

As more individuals enter the workforce and experience upward mobility, the demand for financial services, including wealth management, is expected to rise. This demographic shift provides a potential customer base for wealth managers to tap into. Underlying macroeconomic factors also contribute to the development of the Wealth Management market in Ghana.

The country's strong economic growth, supported by sectors such as oil and gas, mining, and agriculture, has led to an increase in disposable income and wealth creation. This has created a favorable environment for wealth management services, as individuals seek professional advice to manage and grow their wealth. In conclusion, the Wealth Management market in Ghana is developing due to evolving customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

As individuals in Ghana become more financially savvy and seek to protect and grow their assets, the demand for wealth management services is expected to continue to rise. Wealth managers in Ghana need to adapt to these changing dynamics and offer innovative solutions that cater to the unique needs and goals of their clients.

Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Private wealth management has developed significantly in recent years as a result of the growth of affluence worldwide. The number of millionaires in North America more than doubled between 2010 and 2022. A similar trend can be observed in the Asia-Pacific and Europe. The total wealth of the adult population in Europe has steadily increased since 2010. Private Wealth Management is an increasingly important service as the rate of wealth continues to increase among the general population and affluent high-net-worth-individuals. Coupled with the recent developments in the Fintech market, this has helped to open up new Private Wealth Management products and services to people with smaller amounts of disposable income and expanding services offered to larger clients.