Wealth Management - Ghana

  • Ghana
  • In Ghana, the Wealth Management market is anticipated to witness a significant growth in the coming years.
  • By 2024, the Assets under Management in this market are projected to reach US$3,992.00m.
  • Financial Advisory services are expected to dominate the market, with a projected market volume of US$3,329.00m in the same year.
  • Looking ahead, the Assets under Management are anticipated to exhibit an annual growth rate of 1.91% from 2024 to 2028, resulting in a market volume of US$4,305.00m by 2028.
  • The Wealth Management market in Ghana is poised for steady growth in the coming years.
  • The Wealth Management market in Ghana is experiencing a surge in demand as more high-net-worth individuals seek professional advisory services to optimize their financial portfolios.

Key regions: United States, United Kingdom, Germany, Hong Kong, Singapore

 
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Analyst Opinion

The Wealth Management market in Ghana is experiencing steady growth and development, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ghana are shifting towards more sophisticated wealth management solutions as individuals seek to protect and grow their assets.

This is partly due to increasing awareness about the benefits of wealth management and the desire to diversify investment portfolios. Additionally, Ghana's growing middle class is fueling demand for personalized financial advice and services that cater to their individual needs and goals. Trends in the market indicate a growing interest in alternative investment options such as real estate, private equity, and venture capital.

This is driven by the potential for higher returns and diversification opportunities. Wealthy individuals in Ghana are increasingly looking beyond traditional investment avenues and exploring new opportunities both locally and internationally. In addition, there is a growing focus on sustainable and socially responsible investing in Ghana.

Investors are becoming more conscious of the environmental, social, and governance (ESG) factors associated with their investments. This trend is aligned with global efforts to promote sustainable development and responsible investing practices. Local special circumstances also play a role in shaping the Wealth Management market in Ghana.

The country's stable political environment and improving regulatory framework have created a favorable investment climate. The government's commitment to economic growth and development has attracted foreign investors and contributed to the expansion of the Wealth Management sector. Furthermore, Ghana's youthful population and increasing urbanization present opportunities for wealth management providers.

As more individuals enter the workforce and experience upward mobility, the demand for financial services, including wealth management, is expected to rise. This demographic shift provides a potential customer base for wealth managers to tap into. Underlying macroeconomic factors also contribute to the development of the Wealth Management market in Ghana.

The country's strong economic growth, supported by sectors such as oil and gas, mining, and agriculture, has led to an increase in disposable income and wealth creation. This has created a favorable environment for wealth management services, as individuals seek professional advice to manage and grow their wealth. In conclusion, the Wealth Management market in Ghana is developing due to evolving customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

As individuals in Ghana become more financially savvy and seek to protect and grow their assets, the demand for wealth management services is expected to continue to rise. Wealth managers in Ghana need to adapt to these changing dynamics and offer innovative solutions that cater to the unique needs and goals of their clients.

Methodology

Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Overview

  • Assets Under Management (AUM)
  • Analyst Opinion
  • Financial Advisors
  • High Net Worth Individuals
  • Methodology
  • Key Market Indicators
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