Digital Investment - Ghana

Ghana

Highlights

Total transaction value in the Digital Investment market is projected to reach US$662.60m in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 7.97% resulting in a projected total amount of US$972.30m by 2029.
Robo-Advisors dominates the market with a projected total transaction value of US$662.60m in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Ghana is experiencing significant growth and development in recent years. Customer preferences in the Digital Investment market in Ghana have shifted towards online platforms and digital tools.

Investors are increasingly looking for convenient and accessible ways to manage their investments, and digital investment platforms offer a solution to meet these needs. The ease of access and flexibility provided by digital investment platforms have made them popular among both retail and institutional investors in Ghana. One of the key trends in the Digital Investment market in Ghana is the rise of mobile investment apps.

With the increasing penetration of smartphones and internet connectivity, mobile investment apps have become a popular choice for investors. These apps provide users with real-time access to market data, investment tools, and the ability to trade on the go. This trend is driven by the convenience and flexibility offered by mobile apps, as well as the increasing trust in digital platforms for financial transactions.

Another trend in the market is the emergence of robo-advisory services. Robo-advisors are digital platforms that use algorithms to provide investment advice and manage portfolios on behalf of investors. These platforms offer a low-cost and automated approach to investment management, making them attractive to investors in Ghana.

The increasing adoption of robo-advisory services is driven by the desire for cost-effective investment solutions and the growing acceptance of automated investment advice. Local special circumstances in Ghana contribute to the development of the Digital Investment market. Ghana has a young and tech-savvy population, with a high rate of smartphone adoption and internet usage.

This creates a favorable environment for the growth of digital investment platforms and services. Additionally, the Ghanaian government has been supportive of digital innovation and has implemented policies to promote financial technology in the country. These factors have contributed to the rapid growth and adoption of digital investment solutions in Ghana.

Underlying macroeconomic factors also play a role in the development of the Digital Investment market in Ghana. The country has experienced stable economic growth in recent years, with a growing middle class and increasing disposable income. This has led to a greater interest in investment opportunities and a demand for accessible and convenient investment solutions.

Furthermore, the financial sector in Ghana has been undergoing reforms to improve access to financial services and promote financial inclusion. These reforms have created an enabling environment for the development of digital investment platforms and services. In conclusion, the Digital Investment market in Ghana is experiencing significant growth and development, driven by customer preferences for convenience and accessibility, as well as local special circumstances and underlying macroeconomic factors.

The adoption of mobile investment apps and robo-advisory services, along with the favorable demographic and policy environment in Ghana, are contributing to the expansion of the digital investment market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.