Financial Advisory - Eastern Africa

  • Eastern Africa
  • In Eastern Africa, the Financial Advisory market is anticipated to witness a significant increase in Assets under Management.
  • According to projections, by 2024, the Assets under Management are expected to reach a substantial value of US$15.42bn.
  • This growth is further estimated to continue with an annual growth rate (CAGR 2024-2028) of 1.18%, leading to a market volume of US$16.16bn by 2028.
  • "The demand for financial advisory services in Eastern Africa is on the rise, with an increasing number of individuals seeking professional advice to navigate the complex financial landscape in the region."

Key regions: United States, Singapore, Europe, Switzerland, Canada

 
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Analyst Opinion

The Financial Advisory market in Eastern Africa is experiencing significant growth and development.

Customer preferences:
Customers in Eastern Africa are increasingly seeking financial advice and guidance to help them navigate the complex and ever-changing financial landscape. They are looking for professionals who can provide personalized and tailored advice to help them achieve their financial goals. Additionally, customers are becoming more aware of the importance of financial planning and are willing to invest in professional advice to secure their financial future.

Trends in the market:
One of the key trends in the Financial Advisory market in Eastern Africa is the growing demand for wealth management services. As the region experiences economic growth and an increase in disposable income, individuals and families are looking for ways to preserve and grow their wealth. This has created a need for financial advisors who can provide comprehensive wealth management solutions, including investment advice, retirement planning, and estate planning. Another trend in the market is the rise of digital financial advisory services. With the increasing penetration of smartphones and internet connectivity in the region, customers are embracing digital platforms to access financial advice. This trend is driven by the convenience and accessibility of digital platforms, which allow customers to receive advice and manage their finances at their own convenience.

Local special circumstances:
Eastern Africa is home to a young and rapidly growing population. This demographic trend presents both opportunities and challenges for the Financial Advisory market. On one hand, the large and growing population provides a significant customer base for financial advisors. On the other hand, the young population may have limited financial knowledge and experience, requiring advisors to focus on financial education and awareness.

Underlying macroeconomic factors:
The economic growth and stability in Eastern Africa are driving the development of the Financial Advisory market. The region has experienced strong GDP growth in recent years, supported by investments in infrastructure, natural resources, and services sectors. This economic growth has created wealth and increased the demand for financial advisory services. Furthermore, the increasing integration of Eastern African economies with the global market is also contributing to the growth of the Financial Advisory market. As the region becomes more connected to the global economy, individuals and businesses are exposed to a wider range of financial products and services. This creates a need for financial advisors who can provide guidance and expertise in navigating the global financial landscape. In conclusion, the Financial Advisory market in Eastern Africa is developing due to the increasing demand for personalized financial advice, the growing need for wealth management services, the rise of digital platforms, the young and growing population, and the region's economic growth and integration with the global market.

Methodology

Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Overview

  • Assets Under Management (AUM)
  • Company Revenue
  • Advisor Revenue
  • Analyst Opinion
  • Financial Advisors
  • High Net Worth Individuals
  • Methodology
  • Key Market Indicators
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