Market Insights Financial Wealth Management

Digital Investment - Tunisia

Tunisia

The Digital Investment market in Tunisia is expected to witness a significant increase in total transaction value.
According to projections, the total transaction value is estimated to reach US$477.70m in 2024.
Furthermore, the market is anticipated to display a robust annual growth rate (CAGR 2024-2027) of 22.37%, leading to a projected total amount of US$875.30m by 2027.
In terms of market dominance, Robo-Advisors are expected to hold a prominent position.
They are projected to account for a substantial total transaction value of US$477.70m in 2024.
This indicates the growing popularity and adoption of automated investment advisory services in Tunisia.
Among the various countries, United States stands out with the highest cumulated transaction value in the Digital Investment market.
In 2024, the total transaction value United States is projected to reach a staggering US$1,782,000.00m, solidifying its position as a major player in the global market.
Tunisia's digital investment market is experiencing rapid growth, driven by the country's young and tech-savvy population.

Key regions: United Arab Emirates, Switzerland, Singapore, United Kingdom, Europe

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Analyst Opinion

The Digital Investment market in Tunisia is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Tunisia are shifting towards digital investment platforms due to their convenience, accessibility, and transparency.

Investors are increasingly looking for online platforms that offer a wide range of investment options, real-time market data, and user-friendly interfaces. They prefer the flexibility of managing their investments digitally, without the need for traditional brick-and-mortar financial institutions. This customer preference for digital investment platforms is not unique to Tunisia, but is a global trend seen in many countries.

Trends in the market indicate that digital investment platforms in Tunisia are expanding their services and offerings to cater to the growing demand. These platforms are leveraging technology to provide personalized investment recommendations, automated portfolio management, and educational resources to help investors make informed decisions. Additionally, they are adopting mobile applications to reach a wider audience and provide on-the-go access to investment accounts.

The market is also witnessing the emergence of robo-advisors, which use algorithms to provide investment advice and portfolio management services at a lower cost compared to traditional financial advisors. Local special circumstances in Tunisia, such as a young and tech-savvy population, are contributing to the growth of the digital investment market. The country has a high smartphone penetration rate and a growing internet user base, which creates a favorable environment for digital investment platforms to thrive.

Furthermore, the government of Tunisia has been actively promoting digital transformation and innovation in the financial sector, creating a supportive regulatory framework for digital investment platforms to operate. Underlying macroeconomic factors in Tunisia, such as a stable economy and a growing middle class, are also fueling the development of the digital investment market. As the country's economy continues to grow, more individuals are seeking investment opportunities to grow their wealth.

The digital investment market provides a convenient and accessible avenue for these individuals to invest their savings and participate in the financial markets. In conclusion, the Digital Investment market in Tunisia is experiencing rapid growth and development due to customer preferences for digital platforms, market trends towards personalized and automated services, local special circumstances such as a young and tech-savvy population, and underlying macroeconomic factors that drive investment demand. As the market continues to evolve, digital investment platforms in Tunisia are likely to expand their services and offerings to meet the needs of investors and capitalize on the growing demand for digital investment solutions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.